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RCT vs ZETA

RedCloud Holdings plc Ordinary Shares and Zeta Global Holdings Corp.

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RedCloud Holdings plc Ordinary Shares

RedCloud Holdings plc operates a cloud based business-to-business open commerce platform primarily in Argentina, the United Kingdom, Brazil, Nigeria, South Africa, and internationally. The company develops and operates the RedCloud Platform that facilitates the trading of consumer supplies of fast-moving consumer goods across business supply chains. Its platform enables retailers in markets to use data driven insights backed by AI to help make business-to-business purchases and inventory decisions from brands and distributors by purchasing behaviors of product inventory catalogues. It also provides digital financial solutions under RedPay, including e-wallet services and access to localized payment networks. RedCloud Holdings plc was incorporated in 2024 and is based in London, the United Kingdom.

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Zeta Global Holdings Corp.

Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally. The company's Zeta Marketing platform analyzes billions of structured and unstructured data signals to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry's opted-in data set for omnichannel marketing; and Consumer Data platform (CDP+) delivers real-time identifiers and signals which helps in consolidating multiple databases and internal and external data feeds and organize data based on needs and performance metrics. It also offers various types of product suites, such as agile intelligence suite, which synthesizes Zeta's data and data generated by its customers to uncover consumer insights that are translated into marketing programs. The company was incorporated in 2007 and is headquartered in New York, New York.

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