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PUBM vs TRIP

PubMatic, Inc. Class A Common Stock and TripAdvisor, Inc.

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PubMatic, Inc. Class A Common Stock

PubMatic, Inc., a technology company, engages in the provision of a cloud infrastructure platform that enables real time programmatic advertising transactions for digital content creators, advertisers, agencies, agency trading desks, and demand side platforms worldwide. Its PubMatic SSP, a sell side platform for the purchase and sale of digital advertising inventory for publishers and buyers. The company also provides OpenWrap, a header bidding solution; Connect, a solution that provides additional data and insights to publishers and buyers; Activate, which allows buyers to execute direct deals on its platform across publisher inventory; Convert, a commerce media solution; and Identity Hub, an ID management tool for publishers that leverages specialized technology infrastructure to simplify alternative identifier marketplace. Its platform supports an array of ad formats and digital device types, including mobile app, mobile web, desktop, display, video, over the top, connected television, and media. The company was incorporated in 2006 and is based in Redwood City, California.

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TripAdvisor, Inc.

TripAdvisor, Inc., an online travel company, engages in the provision of travel guidance products and services worldwide. The company operates through three segments: Brand Tripadvisor, Viator, and TheFork. The Brand Tripadvisor segment offers travel guidance platforms for travelers to discover, generate, and share authentic user-generated content in the form of ratings and reviews and opinions for destinations, points-of-interest, experiences, accommodations, restaurants, and cruises. The Viator segment operates an online marketplace that connects travelers to discover and book tours, activities, and attractions from experience operators. TheFork segment provides an online marketplace, which enables diners to discover and book online reservations at restaurants. The company was founded in 2000 and is headquartered in Needham, Massachusetts.

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