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PUBM vs RAMP

PubMatic, Inc. Class A Common Stock and LiveRamp Holdings, Inc. Common Stock

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PubMatic, Inc. Class A Common Stock

PubMatic, Inc., a technology company, engages in the provision of a cloud infrastructure platform that enables real time programmatic advertising transactions for digital content creators, advertisers, agencies, agency trading desks, and demand side platforms worldwide. Its PubMatic SSP, a sell side platform for the purchase and sale of digital advertising inventory for publishers and buyers. The company also provides OpenWrap, a header bidding solution; Connect, a solution that provides additional data and insights to publishers and buyers; Activate, which allows buyers to execute direct deals on its platform across publisher inventory; Convert, a commerce media solution; and Identity Hub, an ID management tool for publishers that leverages specialized technology infrastructure to simplify alternative identifier marketplace. Its platform supports an array of ad formats and digital device types, including mobile app, mobile web, desktop, display, video, over the top, connected television, and media. The company was incorporated in 2006 and is based in Redwood City, California.

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LiveRamp Holdings, Inc. Common Stock

LiveRamp Holdings, Inc., a technology company, operates a data collaboration platform in the United States, Europe, the Asia-Pacific, and internationally. It operates LiveRamp Data Collaboration platform that enables an organization to unify customer and prospect data to build a single view of the customer in a way that protects consumer privacy. The company's platform supports various people-based marketing solutions, including data collaboration, activation, measurement and analytics, identity, and data marketplace. It sells its solutions to enterprise marketers, agencies, marketing technology providers, publishers, and data providers in various industry verticals, such as financial, insurance and investment services, retail, automotive, telecommunications, technology, consumer packaged goods, media, healthcare, travel and hospitality, entertainment, and non-profit. The company was formerly known as Acxiom Holdings, Inc. and changed its name to LiveRamp Holdings, Inc. in October 2018. The company was incorporated in 2018 and is headquartered in San Francisco, California.

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