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PERI vs TBLA

Perion Network Ltd. and Taboola.com Ltd. Ordinary Shares

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Perion Network Ltd.

Perion Network Ltd. provides digital advertising solutions to brands, agencies, and retailers in the United States and internationally. It offers a content monetization platform; search monetization solutions, including search mediation and app monetization; and a social platform that supports campaign management and media buying as a service platforms, as well as search advertising solutions. The company also provides a supply management platform; a demand management platform for campaign planning and design; an analytics platform, which provides information and performance metrics and insights; a creative optimization platform that offers ad building, tag creation, creative optimization, and post-campaign performance; and an AI platform that uses machine learning to bring intelligence to the various phases of campaigns. In addition, it offers an online video player and integrated ad server to upload, manage, and stream video content; an ad server; and a yield ad management platform. Further, the company provides a publisher management system that provides analytics and performance optimization tools, as well as reports; search-demand management systems; monetization products that integrate and onboard demand vendors; and AI systems. Additionally, it offers digital out of home (DOOH), connected tv (CTV), open web, and strategic optimization of relevant traits (SORT) solutions, as well as provides a provisional patent technology that eliminates the need for cookies. The company was formerly known as IncrediMail Ltd. and changed its name to Perion Network Ltd. in November 2011. Perion Network Ltd. was incorporated in 1999 and is headquartered in Tel Aviv, Israel.

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Taboola.com Ltd. Ordinary Shares

Taboola.com Ltd., together with its subsidiaries, operates an artificial intelligence-based algorithmic engine platform in Israel, the United States, the United Kingdom, Germany, and internationally. It offers Taboola, a platform that partners with websites, devices, and mobile apps to recommend editorial content and advertisements on the open web. The company was incorporated in 2006 and is headquartered in New York, New York.

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