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NEXN vs ZETA

Nexxen International Ltd. Ordinary Shares and Zeta Global Holdings Corp.

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Nexxen International Ltd. Ordinary Shares

Nexxen International Ltd. provides end-to-end and video-first platform that engages advertising campaigns for brands, agencies, media groups, and content creators worldwide. The company offers demand side platform, which provides a self-service solution for advertisers and their agencies to manage omni-channel campaigns, access to inventory, data for audience targeting, planning capabilities across formats, testing solutions and reporting; Data Platform, provides insights and recommendations pertaining to geographic, behavioral, and demographic data, as well as enables advertisers and publishers to use data from various sources to optimize results of their advertising campaigns; and Supply Side Platform, a self-service supply side platforms solution for publishers to sell their digital ad placements via a real-time bidding auction across screens, including mobile, CTVs, streaming devices, and desktops. It also provides analytics/artificial intelligence services; Nexxen Discovery, an audience insight and activation product to gain a view of their audiences to plan, optimize, and activate their advertising campaigns; and Nexxen Studio, an in-house digital creative studio offers various creative solutions to suit the needs of brands and agencies. The company serves ad buyers, including brands and agencies, and digital publishers. The company was formerly known as Tremor International Ltd and changed its name to Nexxen International Ltd. in January 2024. Nexxen International Ltd. was incorporated in 2007 and is headquartered in Tel Aviv-Yafo, Israel.

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Zeta Global Holdings Corp.

Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally. The company's Zeta Marketing platform analyzes billions of structured and unstructured data signals to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry's opted-in data set for omnichannel marketing; and Consumer Data platform (CDP+) delivers real-time identifiers and signals which helps in consolidating multiple databases and internal and external data feeds and organize data based on needs and performance metrics. It also offers various types of product suites, such as agile intelligence suite, which synthesizes Zeta's data and data generated by its customers to uncover consumer insights that are translated into marketing programs. The company was incorporated in 2007 and is headquartered in New York, New York.

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