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NEXN vs OMC

Nexxen International Ltd. Ordinary Shares and Omnicom Group Inc.

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Nexxen International Ltd. Ordinary Shares

Nexxen International Ltd. provides end-to-end and video-first platform that engages advertising campaigns for brands, agencies, media groups, and content creators worldwide. The company offers demand side platform, which provides a self-service solution for advertisers and their agencies to manage omni-channel campaigns, access to inventory, data for audience targeting, planning capabilities across formats, testing solutions and reporting; Data Platform, provides insights and recommendations pertaining to geographic, behavioral, and demographic data, as well as enables advertisers and publishers to use data from various sources to optimize results of their advertising campaigns; and Supply Side Platform, a self-service supply side platforms solution for publishers to sell their digital ad placements via a real-time bidding auction across screens, including mobile, CTVs, streaming devices, and desktops. It also provides analytics/artificial intelligence services; Nexxen Discovery, an audience insight and activation product to gain a view of their audiences to plan, optimize, and activate their advertising campaigns; and Nexxen Studio, an in-house digital creative studio offers various creative solutions to suit the needs of brands and agencies. The company serves ad buyers, including brands and agencies, and digital publishers. The company was formerly known as Tremor International Ltd and changed its name to Nexxen International Ltd. in January 2024. Nexxen International Ltd. was incorporated in 2007 and is headquartered in Tel Aviv-Yafo, Israel.

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Omnicom Group Inc.

Omnicom Group Inc., together with its subsidiaries, offers advertising, marketing, and corporate communications services. It provides a range of services in the areas of media and advertising, precision marketing, public relations, healthcare, branding and retail commerce, experiential, execution, and support. The company's services include advertising, branding, content marketing, corporate social responsibility consulting, crisis communications, custom publishing, data analytics, database management, digital/direct marketing and post-production, digital transformation consulting, entertainment marketing, experiential marketing, field marketing, sales support, financial/corporate business-to-business advertising, graphic arts/digital imaging, healthcare marketing and communications, and instore design services. Its services also comprise interactive marketing, investor relations, marketing research, media planning and buying, retail media planning and buying, merchandising and point of sale, mobile marketing, multi-cultural marketing, non-profit marketing, organizational communications, package design, product placement, promotional marketing, public affairs, public relations, retail marketing, retail media and e-commerce, search engine marketing, shopper marketing, social media marketing, and sports and event marketing services. It operates in the North and Latin America, Europe, the Middle East and Africa (EMEA), and the Asia Pacific. The company was incorporated in 1944 and is based in New York, New York.

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