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NCMI vs VSME

National CineMedia, Inc. and VS Media Holdings Limited Class A Ordinary Shares

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National CineMedia, Inc.

National CineMedia, Inc., through its subsidiary, National CineMedia, LLC, operates cinema advertising network in North America. It engages in the sale of advertising to national, regional, and local businesses in Noovie, a cinema advertising and entertainment show seen on movie screens; and sells advertising on its Lobby Entertainment Network, a series of strategically placed screens located in movie theater lobbies, as well as other forms of advertising and promotions in theatre lobbies. The company also sells digital advertising, including through NCM Boost and Boomerang; and through digital gaming products, including Noovie Trivia app. It offers its services to third-party theater circuits under long-term network affiliate agreements. The company was incorporated in 2006 and is headquartered in Centennial, Colorado.

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VS Media Holdings Limited Class A Ordinary Shares

VS MEDIA Holdings Limited, an investment holding company, operates a network of digital creators who create and upload content to social media platforms in Hong Kong and Taiwan. It provides marketing services for brands, including strategy development, creator selection, branding and messaging, content creation and distribution, social media amplification, social media engagement, and data insights and measurement; and creates and publishes content on social media platforms. The company also resells brands' products to its creators and helps them to build their own e-commerce businesses; and sells products directly to customers. It serves creators in the lifestyle, travel, food, gaming, tourism, fast-moving consumer goods, and retail sectors. The company was founded in 2013 and is headquartered in Kwun Tong, Hong Kong.

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