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NCMI vs TSQ

National CineMedia, Inc. and TOWNSQUARE MEDIA, INC.

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National CineMedia, Inc.

National CineMedia, Inc., through its subsidiary, National CineMedia, LLC, operates cinema advertising network in North America. It engages in the sale of advertising to national, regional, and local businesses in Noovie, a cinema advertising and entertainment show seen on movie screens; and sells advertising on its Lobby Entertainment Network, a series of strategically placed screens located in movie theater lobbies, as well as other forms of advertising and promotions in theatre lobbies. The company also sells digital advertising, including through NCM Boost and Boomerang; and through digital gaming products, including Noovie Trivia app. It offers its services to third-party theater circuits under long-term network affiliate agreements. The company was incorporated in 2006 and is headquartered in Centennial, Colorado.

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TOWNSQUARE MEDIA, INC.

Townsquare Media, Inc., together with its subsidiaries, operates as a digital and broadcast media, and digital marketing solutions company for small and medium-sized businesses in the United States. It operates through Subscription Digital Marketing Solutions, Digital Advertising, Broadcast Advertising, and Other segments. The Subscription Digital Marketing Solutions segment offers Townsquare Business Management Platform, a SAAS solution that provides website design, creation, and development, as well as hosting services; and search engine optimization, online directory optimization, e-commerce solutions, online reputation monitoring, social media management, appointment scheduling, payment and invoice, customer management, and email and SMS marketing services. Its Digital Advertising segment provides digital advertising on its owned and operated, digital programmatic advertising, and data analytics and management platform. The Broadcast Advertising segment engages in the sale of advertising on local radio stations to local, regional, and national spot advertisers, as well as national network advertisers. Its Other segment owns and operates live events, including concerts, expositions, and other experiential events. The company was formerly known as Regent Communications, Inc. and changed its name to Townsquare Media, Inc. in May 2010. Townsquare Media, Inc. is headquartered in Purchase, New York.

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