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NCMI vs NMAX

National CineMedia, Inc. and Newsmax, Inc.

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National CineMedia, Inc.

National CineMedia, Inc., through its subsidiary, National CineMedia, LLC, operates cinema advertising network in North America. It engages in the sale of advertising to national, regional, and local businesses in Noovie, a cinema advertising and entertainment show seen on movie screens; and sells advertising on its Lobby Entertainment Network, a series of strategically placed screens located in movie theater lobbies, as well as other forms of advertising and promotions in theatre lobbies. The company also sells digital advertising, including through NCM Boost and Boomerang; and through digital gaming products, including Noovie Trivia app. It offers its services to third-party theater circuits under long-term network affiliate agreements. The company was incorporated in 2006 and is headquartered in Centennial, Colorado.

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Newsmax, Inc.

Newsmax Inc., through its subsidiaries, operates as a television broadcaster and multi-platform content publisher in the United States. It operates through two segments: Broadcasting and Digital. The Broadcasting segment produces and licenses news, business news, and lifestyle content for distribution through cable television systems, direct broadcast satellite operators, and telecommunication companies. This segment also provides programming services through Newsmax and Newsmax2, which offer 24/7 television news and informational programming channels through cable and digital streaming platforms; and World at War that offers 24/7 historical documentaries and movies. The Digital segment provides online advertising services, including online display, email advertising, other online placements, and print advertisements; subscriptions, including a collection of specialized health and financial newsletters, Newsmax Magazine, and online membership programs; and sells nutraceutical and nonfiction books on political, financial, and health-related topics. The company was founded in 1998 and is headquartered in Boca Raton, Florida. Newsmax Inc. operates as a subsidiary of the Christopher Ruddy Revocable Trust.

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