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MMA vs PLNT

Mixed Martial Arts Group Limited and Planet Fitness, Inc.

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Mixed Martial Arts Group Limited

Mixed Martial Arts Group Limited operates in martial arts and combat sports industry in Australia. The company offers subscription-based products and services, including business tools comprising TrainAlta, UFC Gym Partnership, and in-gym training passes; BJJLink, a gym management platform; Hype, a marketing/lead generation platform; and MixedMartialArts.com, a community and commerce platform. The company was formerly known as Alta Global Group Limited and changed its name to Mixed Martial Arts Group Limited in December 2024. Mixed Martial Arts Group Limited was incorporated in 2013 and is based in Manly, Australia.

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Planet Fitness, Inc.

Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness brand. The company operates through three segments: Franchise, Corporate-Owned Clubs, and Equipment. The company is involved in franchising business in the United States, Puerto Rico, Canada, Panama, Mexico, and Australia. It also engages in the sale of fitness equipment to franchisee-owned clubs in the United States, Canada, and Mexico. In addition, the company operates corporate-owned clubs in the United States, Canada, and Spain. Planet Fitness, Inc. was founded in 1992 and is headquartered in Hampton, New Hampshire.

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