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MAX vs NEXN

MediaAlpha, Inc. and Nexxen International Ltd. Ordinary Shares

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MediaAlpha, Inc.

MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. Its technology platform offers end customer acquisition for insurance carriers, distributors, and other clients in a range of verticals, including property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California.

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Nexxen International Ltd. Ordinary Shares

Nexxen International Ltd. provides end-to-end and video-first platform that engages advertising campaigns for brands, agencies, media groups, and content creators worldwide. The company offers demand side platform, which provides a self-service solution for advertisers and their agencies to manage omni-channel campaigns, access to inventory, data for audience targeting, planning capabilities across formats, testing solutions and reporting; Data Platform, provides insights and recommendations pertaining to geographic, behavioral, and demographic data, as well as enables advertisers and publishers to use data from various sources to optimize results of their advertising campaigns; and Supply Side Platform, a self-service supply side platforms solution for publishers to sell their digital ad placements via a real-time bidding auction across screens, including mobile, CTVs, streaming devices, and desktops. It also provides analytics/artificial intelligence services; Nexxen Discovery, an audience insight and activation product to gain a view of their audiences to plan, optimize, and activate their advertising campaigns; and Nexxen Studio, an in-house digital creative studio offers various creative solutions to suit the needs of brands and agencies. The company serves ad buyers, including brands and agencies, and digital publishers. The company was formerly known as Tremor International Ltd and changed its name to Nexxen International Ltd. in January 2024. Nexxen International Ltd. was incorporated in 2007 and is headquartered in Tel Aviv-Yafo, Israel.

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