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LULU vs XELB

lululemon athletica inc. and XCEL BRANDS INC.

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lululemon athletica inc.

lululemon athletica inc., together with its subsidiaries, designs, distributes, and retails technical athletic apparel, footwear, and accessories for women and men under the lululemon brand in the United States, Canada, Mexico, China Mainland, Hong Kong, Taiwan, Macau, and internationally. The company offers pants, shorts, tops, and jackets for athletic activities, such as yoga, running, training, and other activities. It also provides fitness-inspired accessories. The company sells its products through company-operated stores; seasonal stores, pop-ups, university campus retailers, and yoga and fitness studios; outlets; Like New, a re-commerce program; and its e-commerce website. lululemon athletica inc. was founded in 1998 and is based in Vancouver, Canada.

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XCEL BRANDS INC.

Xcel Brands, Inc., together with its subsidiaries, operates as a media and consumer products company in the United States. The company engages in designing, licensing, marketing, live streaming, and social commerce sales of apparel, footwear, accessories, jewellery, home goods, and other consumer products. Its brand portfolio includes Halston, Judith Ripka, C Wonder, TowerHill by Christie Brinkley, LB70 by Lloyd Boston, Longaberger, and Isaac Mizrahi brands, as well as TWRHLL, Trust Respect Love, and Gemma Stafford brands. The company promotes and sells its products through interactive television, digital live-stream shopping, social commerce, traditional brick-and-mortar retailers, and e-commerce channels. Xcel Brands, Inc. was founded in 2011 and is based in New York, New York.

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