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LKFN vs RKT

Lakeland Financial Corp and Rocket Companies, Inc.

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Lakeland Financial Corp

Lakeland Financial Corporation operates as the bank holding company for Lake City Bank that provides various banking products and services in the United States. The company accepts various deposit products, such as noninterest bearing, interest-bearing checking, savings, money market, NOW, and demand deposits. Its loan products include commercial and industrial, commercial real estate and multi-family residential, construction, agri-business and agricultural, consumer 1-4 family mortgage, and other commercial and consumer loans. The company also provides retail and merchant credit card services; corporate treasury management, wealth advisory, and trust services; retail brokerage services, including various financial and investment products, such as annuities and life insurance; and mobile business banking and online treasury management services. It serves commercial real estate, manufacturing, agriculture, construction, retail, wholesale, finance and insurance, accommodation and food services, and health care industries. The company was founded in 1872 and is headquartered in Warsaw, Indiana.

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Rocket Companies, Inc.

Rocket Companies, Inc., provides spanning mortgage, real estate, and personal finance services in the United States and Canada. It operates through two segments, Direct to Consumer and Partner Network. The company offers Rocket Mortgage, a mortgage lender service; Rocket Close, an appraisal management, settlement, and title service; Rocket Homes, a home search platform and real estate agent referral network that provides technology-enabled services to support the home buying and selling experience; and Rocket Loans, an online-based personal loans business. It also provides Rocket Money that provides financial wellness services, including subscription cancellation, budget management, and credit score; and Lendesk, a software service that provides a point of sale system for mortgage professionals and a loan origination system for private lenders. In addition, the company originates, closes, sells, and services agency-conforming loans. Rocket Companies, Inc. was founded in 1985 and is headquartered in Detroit, Michigan. Rocket Companies, Inc. operates as a subsidiary of Rock Holdings Inc.

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