LITB vs ODD

LITB Core

Annual filing released 2025-04-01 · GPT 6 Luna

Overview We are a global specialty retail company, providing a diverse range of affordable lifestyle products directly to consumers worldwide since 2007. Over the years, the Company has built a reputation for offering a wide selection of products at attractive prices through its websites and mobile applications, available in multiple major languages. In light of 2024’s intense market competition and overall economic uncertainty, the Company has adopted a brand matrix strategy, launching two apparel brands in quick succession to cover different market segments, expand market share, and enhance the Company’s risk resistance. Through multi-brand operations, the Company can meet diverse consumer needs, increase customer retention, and maximize brand value.

● Product sales. Our product sales segment is comprised of sales of our products to customers through our websites and mobile applications, other supplemental online platforms, and to third-party sellers that sell through our platforms utilizing our supply chain. Revenues from our product sales and other consumer products are recorded less value added tax, sales and use tax, goods and services tax, discounts and allowances; and ● Services and others. Our services and others segment is comprised of provision of logistics services to companies and individual customers. In 2022, 2023 and 2024, we generated total revenues of $503.6 million, $629.4 million and $255.3 million, respectively. The following table sets forth information of our total revenues by segment in absolute amounts and as percentages of total revenues for the periods presented. Years Ended December 31, 2022 2023

ODD Core

Annual filing released 2025-02-25 · GPT 6 Luna

Our Powerhouse Brands We build and scale digitally native prestige beauty and wellness brands with strong brand equities off of the ODDITY platform. We launched IL MAKIAGE in the United States in 2018 as an online beauty brand and SpoiledChild in 2022 as an online wellness brand, and plan to launch additional brands off of our platform in the future, with Brand 3 and 4 already in development. Our product portfolio spans categories including face and complexion, eye, brow and lip products, makeup tools, skincare, haircare, and supplements. These products are designed specifically for our direct-to-consumer and online customer base. Products are priced in a range of $20-$100 per item, with higher price points for the more elite performance products in our range.

We remain focused on developing our technology expertise across the full spectrum of engineering, architecture, infrastructure, data engineering, integrations, security, agile and project management, and information systems and planning. Seasonality Our revenue is typically highest in the first half of the calendar year, and our revenue will generally decline in the third and fourth quarter of each calendar year relative to the first and second quarter of each calendar year. Components of Results of Operations Net Revenue We generate net revenue primarily from sales of our beauty and wellness products through our online direct-to-consumer model. Net revenue represents the consideration we expect to be entitled to in exchange for the sale of our products, net of promotional discounts and estimated returns.

LITB Core

Annual filing released 2025-04-01 · GPT 6 Luna

We operate our business primarily through www.lightinthebox.com, and www.ador.com. Our websites are currently available in over 20 major languages. All of our websites and mobile applications are supported by a common back-end technology platform, allowing for centralized inventory management across all of our websites. We have made our websites and mobile applications easily accessible by users on their mobile devices. We believe this provides our customers with greater flexibility and convenience as to when and where they shop and provide us with the ability to attract even more customers. Our dedicated shopping application works with the iPhoneTM, the iPadTM and the AndroidTM to enhance the mobile shopping experience of our users.

● Product sales. Our product sales segment is comprised of sales of our products to customers through our websites and mobile applications, other supplemental online platforms, and to third-party sellers that sell through our platforms utilizing our supply chain. Revenues from our product sales and other consumer products are recorded less value added tax, sales and use tax, goods and services tax, discounts and allowances; and ● Services and others. Our services and others segment is comprised of provision of logistics services to companies and individual customers. In 2022, 2023 and 2024, we generated total revenues of $503.6 million, $629.4 million and $255.3 million, respectively. The following table sets forth information of our total revenues by segment in absolute amounts and as percentages of total revenues for the periods presented. Years Ended December 31, 2022 2023

ODD Core

Annual filing released 2025-02-25 · GPT 6 Luna

B.Business Overview Who We Are We are a consumer tech platform that is built to transform the global beauty and wellness market. Our technology innovations, world-class physical product range, and compelling brands built to win online have enabled our accelerated global growth by delivering consumers what we believe to be a superior product and experience. We operate in what we believe is one of the most attractive categories in the world and have built a rapidly scaling model that leads the industry in two powerful secular trends. First, the consumer migration online, where we are already a dominant direct-to-consumer platform.

Net revenue increased by $138.4 million, or 27.2%, for the year ended December 31, 2024 compared to the year ended December 31, 2023. The increase in net revenue was driven primarily by increased orders. The return rate decreased to 10.9% for the year ended December 31, 2024 compared to 12.0% for the year ended December 31, 2023. Online direct-to-consumer net revenue generated by ODDITY through its online platform represented 95% of net revenue for the year ended December 31, 2024, compared to 94% for the year ended December 31, 2023. Other net revenue, including revenue generated in Israel and through marketing affiliates, represented 5% of net revenue in 2024 and 6% of net revenue in 2023. Cost of Revenue Year Ended December 31, 2024 2023 $ Change % Change (in thousands) Cost of revenue $ 178,718 $ 150,456 $ 28,262 18.8 %

LITB Core

Annual filing released 2025-04-01 · GPT 6 Luna

Overview We are a global specialty retail company, providing a diverse range of affordable lifestyle products directly to consumers worldwide since 2007. Over the years, the Company has built a reputation for offering a wide selection of products at attractive prices through its websites and mobile applications, available in multiple major languages. In light of 2024’s intense market competition and overall economic uncertainty, the Company has adopted a brand matrix strategy, launching two apparel brands in quick succession to cover different market segments, expand market share, and enhance the Company’s risk resistance. Through multi-brand operations, the Company can meet diverse consumer needs, increase customer retention, and maximize brand value.

2024 (U.S. dollars in thousands, except for percentage) Revenues % of Total Revenues % of Total Revenues % of Total Product sales $ 491,949 97.7 $ 617,240 98.1 $ 243,700 95.5 Services and others 11,619 2.3 12,188 1.9 11,587 4.5 Total revenues $ 503,568 100.0 $ 629,428 100.0 $ 255,287 100.0 Product sales

ODD Core

Annual filing released 2025-02-25 · GPT 6 Luna

Our Powerhouse Brands We build and scale digitally native prestige beauty and wellness brands with strong brand equities off of the ODDITY platform. We launched IL MAKIAGE in the United States in 2018 as an online beauty brand and SpoiledChild in 2022 as an online wellness brand, and plan to launch additional brands off of our platform in the future, with Brand 3 and 4 already in development. Our product portfolio spans categories including face and complexion, eye, brow and lip products, makeup tools, skincare, haircare, and supplements. These products are designed specifically for our direct-to-consumer and online customer base. Products are priced in a range of $20-$100 per item, with higher price points for the more elite performance products in our range.

Net revenue increased by $138.4 million, or 27.2%, for the year ended December 31, 2024 compared to the year ended December 31, 2023. The increase in net revenue was driven primarily by increased orders. The return rate decreased to 10.9% for the year ended December 31, 2024 compared to 12.0% for the year ended December 31, 2023. Online direct-to-consumer net revenue generated by ODDITY through its online platform represented 95% of net revenue for the year ended December 31, 2024, compared to 94% for the year ended December 31, 2023. Other net revenue, including revenue generated in Israel and through marketing affiliates, represented 5% of net revenue in 2024 and 6% of net revenue in 2023. Cost of Revenue Year Ended December 31, 2024 2023 $ Change % Change (in thousands) Cost of revenue $ 178,718 $ 150,456 $ 28,262 18.8 %

LITB Material

Annual filing released 2025-04-01 · GPT 6 Luna

The first brand is Ador, a women's fashion brand targeting women aged 35-55. The second is a golf apparel brand focusing on female golfers aged 35 and above. With overlapping target audiences, the two brands will share similar customer profiles, such as body characteristics, family structure and income level, creating business synergies and driving efficiency across product design, photography style, marketing channels, pricing strategies and more. Building on this experience, the Company may launch another new brand this year in apparel to further strengthen our brand matrix. We intend to leverage the infrastructure we established in 2024, such as design studios, photography capabilities, and supply chain resources, to more efficiently develop and launch new brands going forward. Our Websites and Mobile Applications

You should read the following discussion and analysis of our financial condition and results of operations in conjunction with our audited consolidated financial statements and the related notes included elsewhere in this annual report. This discussion contains forward-looking statements that involve risks and uncertainties. Our actual results and the timing of selected events could differ materially from those anticipated in these forward-looking statements as a result of various factors, including those set forth under “Item 3. Key Information—D. Risk Factors” and elsewhere in this annual report. A. Operating Results Overview We are currently undergoing a strategic transformation from e-commerce retail into brand-focused apparel design with the launch of our new brands.

ODD Not tagged

Annual filing released 2025-02-25 · GPT 6 Luna

This activity has no positive tag in the selected filing snapshot.

LITB Material

Annual filing released 2025-04-01 · GPT 6 Luna

● Product sales. Our product sales segment is comprised of sales of our products to customers through our websites and mobile applications, other supplemental online platforms, and to third-party sellers that sell through our platforms utilizing our supply chain. Revenues from our product sales and other consumer products are recorded less value added tax, sales and use tax, goods and services tax, discounts and allowances; and ● Services and others. Our services and others segment is comprised of provision of logistics services to companies and individual customers. In 2022, 2023 and 2024, we generated total revenues of $503.6 million, $629.4 million and $255.3 million, respectively. The following table sets forth information of our total revenues by segment in absolute amounts and as percentages of total revenues for the periods presented. Years Ended December 31, 2022 2023

We also record revenues from the provision of logistics services to companies and individual customers. Such logistics services include product collection, packaging and labeling, shipment and delivery of products from our warehouses to locations designated by our customers. Cost of Revenues and Operating Expenses The following table sets forth our cost of revenues and operating expenses, both in absolute amounts and as percentages of total revenues for the periods indicated. Years Ended December 31, 2022 2023 2024 (U.S. dollar in thousands, except for percentage) % of Total % of Total % of Total Revenues Revenues Revenues Cost of revenues Cost of product sales $ 223,383 44.4 $ 265,964 42.3 $ 98,926 38.8 Cost of services and others 5,107 1.0 3,532 0.5 2,869 1.1 Total cost of revenues 228,490 45.4 $ 269,496

ODD Not tagged

Annual filing released 2025-02-25 · GPT 6 Luna

This activity has no positive tag in the selected filing snapshot.

LITB Material

Annual filing released 2025-04-01 · GPT 6 Luna

Sales and operation, research and development, administrative functions Chengdu, PRC 300 Research and development Dongguan, PRC 17,200 Warehouse Guangzhou, PRC 3,801 Sales and operation, patten making and manufacture of our proprietary products Changsha, PRC 7,560 Patten making and manufacture of our proprietary products We believe that our existing facilities are adequate for our current business operations and we will be able to enter into lease arrangements on commercially reasonable terms for future development. ITEM 4A. UNRESOLVED STAFF COMMENTS None. ITEM 5. OPERATING AND FINANCIAL REVIEW AND PROSPECTS

ODD Not tagged

Annual filing released 2025-02-25 · GPT 6 Luna

This activity has no positive tag in the selected filing snapshot.

LITB Not tagged

Annual filing released 2025-04-01 · GPT 6 Luna

This activity has no positive tag in the selected filing snapshot.

ODD Material

Annual filing released 2025-02-25 · GPT 6 Luna

Our Powerhouse Brands We build and scale digitally native prestige beauty and wellness brands with strong brand equities off of the ODDITY platform. We launched IL MAKIAGE in the United States in 2018 as an online beauty brand and SpoiledChild in 2022 as an online wellness brand, and plan to launch additional brands off of our platform in the future, with Brand 3 and 4 already in development. Our product portfolio spans categories including face and complexion, eye, brow and lip products, makeup tools, skincare, haircare, and supplements. These products are designed specifically for our direct-to-consumer and online customer base. Products are priced in a range of $20-$100 per item, with higher price points for the more elite performance products in our range.

SpoiledChild offers a range of superior products and sustainable design including skincare products, haircare products, and supplements. Empowering a new generation of consumers to redefine the rules of aging, SpoiledChild allows consumers to control their future by offering an individualized approach to age-control. In addition, SpoiledChild seeks to promote sustainability with its patented refillable packaging, designed to reduce waste. New Ventures We established our New Ventures brand incubator in 2019 to support the in-house development of new brands. The New Ventures team operates with the mandate to build brands and their technology products from start to finish, while targeting the most attractive pockets of demand in the global beauty and wellness market.