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LAMR vs NCMI

Lamar Advertising Co and National CineMedia, Inc.

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Lamar Advertising Co

Lamar Advertising Company operates as an outdoor advertising company in the United States and Canada. It operates through three segments: Billboard, Logo, and Transit Advertising. The company rents its advertising space on bulletins, posters, and digital billboards; and logo signs located near highway exits, as well as on the exterior and interior of public transportation vehicles, in airport terminals, and on transit shelters and benches. The company was founded in 1902 and is headquartered in Baton Rouge, Louisiana.

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National CineMedia, Inc.

National CineMedia, Inc., through its subsidiary, National CineMedia, LLC, operates cinema advertising network in North America. It engages in the sale of advertising to national, regional, and local businesses in Noovie, a cinema advertising and entertainment show seen on movie screens; and sells advertising on its Lobby Entertainment Network, a series of strategically placed screens located in movie theater lobbies, as well as other forms of advertising and promotions in theatre lobbies. The company also sells digital advertising, including through NCM Boost and Boomerang; and through digital gaming products, including Noovie Trivia app. It offers its services to third-party theater circuits under long-term network affiliate agreements. The company was incorporated in 2006 and is headquartered in Centennial, Colorado.

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