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LAD vs LVWR

Lithia Motors, Inc. and LiveWire Group, Inc.

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Lithia Motors, Inc.

Lithia Motors, Inc. operates as an automotive retailer in the United States, the United Kingdom, and Canada. The company operates in two segments, Vehicle Operations and Financing Operations. It offers a range of products and services fulfilling the entire vehicle ownership lifecycle, including new and used vehicles, financing and insurance products, and aftersales automotive repair and maintenance services. The company provides its products and services through a network of physical locations, e-commerce platforms, captive finance solutions, fleet management offerings, and other synergistic adjacencies Lithia Motors, Inc. was founded in 1946 and is headquartered in Medford, Oregon.

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LiveWire Group, Inc.

LiveWire Group, Inc. manufactures and sells electric motorcycles in the United States, Austria, and internationally. It operates in two segments, Electric Motorcycles and STACYC. The company designs and sells electric motorcycles and parts, electric motorcycle parts, electric balance bikes for kids, accessories, and apparel. It sells its products to wholesale, independent dealers, and independent distributors, as well as direct to consumers online. LiveWire Group, Inc. was founded in 2010 and is based in Milwaukee, Wisconsin. LiveWire Group, Inc. is a subsidiary of Harley-Davidson, Inc.

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