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JWEL vs RCKY

Jowell Global Ltd. Ordinary Shares and Rocky Brands, Inc.

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Jowell Global Ltd. Ordinary Shares

Jowell Global Ltd. engages in the online retail of cosmetics, health and nutritional supplements, and household products in China. The company provides health and nutritional supplements and foods, such as immune system regulator products, bone health products, and beauty and supplements; cosmetics, including lipstick, foundation, cream, eyebrow pencil, makeup remover, lip enamel, eye shadow and liner, and mascara; skin care beauty comprising eye cream and mask, sunscreen and skin cream, moisturizing water, lotion, hand cream, cleansing and face cream, essence, and facial mask; and body care products consisting of body wash, shampoo, hair conditioner, hand sanitizer, essential oil, toothpaste, mouthwash, and essential oil soap. It also offers baby and children products, such as lip balm, baby massage oil, moisture cream, shower gel, shampoo, hand sanitizer, baby toothpaste, diaper, and baby soap; washing items, including detergent, washing powder and tablet, washing liquid, kitchen cleaner, soap, and pipe dredger; fragrances comprising perfume for men and women; and snacks, roasted sunflower seeds and nuts, biscuits and pastries, health foods, beverages, wines, prepared products, kitchen seasoning, dry grain, and oil products. In addition, it provides electronics consisting of large electronics, home appliances, kitchen products, and cosmetic electronic appliances; apparel, including men and women shoes, suitcases, and accessories; and household products, such as home textile and decoration, maternal and infant products, kitchenware, daily life necessities, and cosmetic products. Further, the company sells its products through retail stores under the Love Home Store, LHH Store, and Juhao Best Choice Store names. It operates through online marketplace that enables third-party sellers to sell their products to consumers. The company was founded in 2012 and is based in Shanghai, China.

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Rocky Brands, Inc.

Rocky Brands, Inc. designs, manufactures, and markets footwear and apparel in the United States, Canada, the United Kingdom, and internationally. It operates through Wholesale, Retail, and Contract Manufacturing segments. The Wholesale segment offers products, which includes sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, catalogs, mass merchants, uniform stores, farm store chains, specialty safety stores, specialty retailers, and online retailers in retail locations through a range of distribution channels. Its Retail segment sells its products direct sales to consumers through its websites comprising rockyboots.com, georgiaboot.com, durangoboot.com, muckbootcompany.com, xtratuf.com, lehighoutfitters.com, lehighsafetyshoes.com, and slipgrips.com; and third-party marketplaces and Rocky Outdoor Gear Stores. The Contract Manufacturing segment include private label sales and any sales to customers which are contracted to manufacture a specific footwear product for a customer and include sales to the U.S. Military. It serves industrial and construction workers, as well as workers in the hospitality industry, such as restaurants or hotels; farmers and ranchers; western; commercial military personnel; hunting, fishing, camping, and hiking enthusiasts; law enforcement, security personnel, and postal employees; and for the U.S. military personnel. The company sells its products under the Rocky, Georgia Boot, Durango, Lehigh, Muck, XTRATUF, Servus, Ranger, and Michelin brand names. The company was formerly known as William Brooks Shoe Co. Rocky Brands, Inc. was founded in 1932 and is headquartered in Nelsonville, Ohio.

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