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JWEL vs NGVC

Jowell Global Ltd. Ordinary Shares and NATURAL GROCERS BY VITAMIN COTTAGE, INC

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Jowell Global Ltd. Ordinary Shares

Jowell Global Ltd. engages in the online retail of cosmetics, health and nutritional supplements, and household products in China. The company provides health and nutritional supplements and foods, such as immune system regulator products, bone health products, and beauty and supplements; cosmetics, including lipstick, foundation, cream, eyebrow pencil, makeup remover, lip enamel, eye shadow and liner, and mascara; skin care beauty comprising eye cream and mask, sunscreen and skin cream, moisturizing water, lotion, hand cream, cleansing and face cream, essence, and facial mask; and body care products consisting of body wash, shampoo, hair conditioner, hand sanitizer, essential oil, toothpaste, mouthwash, and essential oil soap. It also offers baby and children products, such as lip balm, baby massage oil, moisture cream, shower gel, shampoo, hand sanitizer, baby toothpaste, diaper, and baby soap; washing items, including detergent, washing powder and tablet, washing liquid, kitchen cleaner, soap, and pipe dredger; fragrances comprising perfume for men and women; and snacks, roasted sunflower seeds and nuts, biscuits and pastries, health foods, beverages, wines, prepared products, kitchen seasoning, dry grain, and oil products. In addition, it provides electronics consisting of large electronics, home appliances, kitchen products, and cosmetic electronic appliances; apparel, including men and women shoes, suitcases, and accessories; and household products, such as home textile and decoration, maternal and infant products, kitchenware, daily life necessities, and cosmetic products. Further, the company sells its products through retail stores under the Love Home Store, LHH Store, and Juhao Best Choice Store names. It operates through online marketplace that enables third-party sellers to sell their products to consumers. The company was founded in 2012 and is based in Shanghai, China.

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NATURAL GROCERS BY VITAMIN COTTAGE, INC

Natural Grocers by Vitamin Cottage, Inc., together with its subsidiaries, retails natural and organic groceries, and dietary supplements in the United States. The company's stores offer natural and organic grocery products, such as organic produce; private label repackaged bulk products, including dried fruits, nuts, grains, granolas, teas, herbs, and spices, as well as peanut and almond butters; private label products comprising grocery staples, household products, bulk foods, and vitamins and dietary supplements, as well as organic eggs, organic flavored coffee, and organic mustard; dry, frozen, and canned groceries; meat and seafood products; dairy products, dairy substitutes, and eggs; prepared foods; bread and baked products; beverages; and beer, wine, and hard cider products. Its stores also provide name-brand supplements, as well as private label dietary supplements; body care products consisting of cosmetics, skin care, hair care, fragrance, and personal care products containing natural and organic ingredients; pet care and food products; household and general merchandise, including cleaning supplies, paper products, and dish and laundry soaps, as well as other common household products, such as diapers; and books and handouts. The company operates its retail stores under the Natural Grocers, Vitamin Cottage, Health Hotline, Natural Grocers by Vitamin Cottage trademark, as well as Vitamin Cottage Natural Grocers and Health Hotline trademarks. The company also offers science-based nutrition education programs to help customers make informed health and nutrition choices. The company was formerly known as Vitamin Cottage Natural Food Markets, Inc. Natural Grocers by Vitamin Cottage, Inc. was founded in 1955 and is headquartered in Lakewood, Colorado.

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