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JWEL vs LUXE

Jowell Global Ltd. Ordinary Shares and LuxExperience B.V. American Depositary Shares, each representing one Ordinary Share

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Jowell Global Ltd. Ordinary Shares

Jowell Global Ltd. engages in the online retail of cosmetics, health and nutritional supplements, and household products in China. The company provides health and nutritional supplements and foods, such as immune system regulator products, bone health products, and beauty and supplements; cosmetics, including lipstick, foundation, cream, eyebrow pencil, makeup remover, lip enamel, eye shadow and liner, and mascara; skin care beauty comprising eye cream and mask, sunscreen and skin cream, moisturizing water, lotion, hand cream, cleansing and face cream, essence, and facial mask; and body care products consisting of body wash, shampoo, hair conditioner, hand sanitizer, essential oil, toothpaste, mouthwash, and essential oil soap. It also offers baby and children products, such as lip balm, baby massage oil, moisture cream, shower gel, shampoo, hand sanitizer, baby toothpaste, diaper, and baby soap; washing items, including detergent, washing powder and tablet, washing liquid, kitchen cleaner, soap, and pipe dredger; fragrances comprising perfume for men and women; and snacks, roasted sunflower seeds and nuts, biscuits and pastries, health foods, beverages, wines, prepared products, kitchen seasoning, dry grain, and oil products. In addition, it provides electronics consisting of large electronics, home appliances, kitchen products, and cosmetic electronic appliances; apparel, including men and women shoes, suitcases, and accessories; and household products, such as home textile and decoration, maternal and infant products, kitchenware, daily life necessities, and cosmetic products. Further, the company sells its products through retail stores under the Love Home Store, LHH Store, and Juhao Best Choice Store names. It operates through online marketplace that enables third-party sellers to sell their products to consumers. The company was founded in 2012 and is based in Shanghai, China.

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LuxExperience B.V. American Depositary Shares, each representing one Ordinary Share

LuxExperience B.V., through its subsidiary, operates digital platform for the luxury fashion in Germany, the United States, Europe, Middle East, Japan, mainland China, Hong Kong SAR, China, and internationally. The company offers womenswear, menswear, kidswear, fine jewelry, watches, fine jewelry and lifestyle products under the Mytheresa, NET-A-PORTER, MR PORTER, YOOX, and the OUTNET brand name. The company was formerly known as MYT Netherlands Parent B.V. and changed its name to LuxExperience B.V. in May 2025. LuxExperience B.V. was founded in 1987 and is based in Munich, Germany.

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