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HCKT vs ZETA

Hackett Group Inc (The). and Zeta Global Holdings Corp.

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Hackett Group Inc (The).

The Hackett Group, Inc. operates as an intellectual property platform-based generative artificial intelligence strategic consulting and executive advisory digital transformation in the United States, Europe, and internationally. The company offers Hackett Connect, an online searchable repository of practices, performance metrics, conference presentations, and associated research; Best Practice Accelerators, a dedicated web-based access to practices, customized software configuration tools, and practice process flows; Advisor Inquiry for access to fact-based advice on proven approaches and methods; research and insight derived from Hackett benchmark, performance, and transformation studies; Peer Interaction, a regular member-led webcasts, annual best practice conferences, annual member forums, membership performance surveys, and client-submitted content; and introduction of new gen AI content and vendor IP- centric offerings. It also provides benchmarking services that conduct studies for selling, general and administrative, finance, human resources, information technology, procurement, enterprise performance management, and shared services; operational assessments, process and organization design, change management, and application of technology. In addition, the company offers oracle solutions that help clients to choose and deploy oracle applications that meet needs and objectives; SAP solutions, including planning, architecture, and vendor evaluation and selection through implementation, customization, testing, and integration; post-implementation support, change and exception management, process transparency, system documentation, and end-user training; off-shore application development, and application maintenance and support services; and sells SAP suite of applications. The company was formerly known as Answerthink, Inc. and changed its name to The Hackett Group, Inc. in 2008. The Hackett Group, Inc. was founded in 1991 and is headquartered in Miami, Florida.

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Zeta Global Holdings Corp.

Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally. The company's Zeta Marketing platform analyzes billions of structured and unstructured data signals to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry's opted-in data set for omnichannel marketing; and Consumer Data platform (CDP+) delivers real-time identifiers and signals which helps in consolidating multiple databases and internal and external data feeds and organize data based on needs and performance metrics. It also offers various types of product suites, such as agile intelligence suite, which synthesizes Zeta's data and data generated by its customers to uncover consumer insights that are translated into marketing programs. The company was incorporated in 2007 and is headquartered in New York, New York.

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