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GDDY vs TRAK

GoDaddy Inc and ReposiTrak, Inc.

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GoDaddy Inc

GoDaddy Inc. engages in the design and development of cloud-based products in the United States and internationally. It operates in two segments: Applications and Commerce (A&C), and Core Platform (Core). The A&C segment offers applications products, including Websites + Marketing, a mobile-optimized online tool that enables customers to build websites and e-commerce enabled online stores; and Managed WordPress, a streamlined and optimized website building that allows customers to build and manage a WordPress site; Managed WooCommerce Stores to sell anything and anywhere online; and marketing tools and services, such as GoDaddy Studio mobile application, search engine optimization, Meta and Google My Business, and email and social media marketing designed to help businesses acquire and engage customers and create content. The segment also offers connected commerce comprising Smart Terminal, a dual screen all-in-one point-of-sale system that allows customers to manage in-store inventory and product catalogs and accept payments; GoDaddy Payments, a payment facilitator that enables customers to accept various forms of payments; and email service plans with a multi-feature web interface, and Microsoft 365 accounts that connects to customers' domains. The Core segment offers domain products, including primary registrations, domain aftermarket platform, and domain name add-ons, as well as GoDaddy Registry, a provider of domain name registry services; and hosting and security services comprising shared website hosting and virtual private servers, as well as security products with a suite of tools designed to help secure customers' online presence. The company serves small businesses, individuals, organizations, developers, designers, and domain investors. GoDaddy Inc. was founded in 1997 and is headquartered in Tempe, Arizona.

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ReposiTrak, Inc.

ReposiTrak, Inc., a software-as-a-service provider, operates a business-to-business, e-commerce, compliance and traceability, and supply chain management platform in North America. It offers ReposiTrak Compliance Management, which reduces potential regulatory, legal, and criminal risks from its supply chain partners; ReposiTrak Traceability Network, which captures key data elements for designated products; and ReposiTrak Supply Chain Solutions, which enable customers to manage interactions with suppliers. The company also provides business consulting services to suppliers and retailers in the grocery, convenience, and specialty retail sectors. In addition, it provides professional consulting services. The company primarily serves multi-store retail chains, wholesalers, distributors, and their suppliers. ReposiTrak, Inc. has a strategic partnership with Upshop to enable grocery retail traceability. The company was formerly known as Park City Group, Inc. and changed its name to ReposiTrak, Inc. in December 2023. ReposiTrak, Inc. is based in Murray, Utah.

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