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FORTY vs ZETA

Formula Systems 1985 Ltd and Zeta Global Holdings Corp.

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Formula Systems 1985 Ltd

Formula Systems (1985) Ltd., through its subsidiaries, provides proprietary and non-proprietary software solutions and information technologies (IT) professional services in Israel, the United States, Europe, Africa, Japan, and internationally. The company also offers software product marketing and support, computer infrastructure and integration solutions, and learning and integration. In addition, it provides IT software solutions and services, and consulting and management services; computer and communication infrastructure solutions; and software solutions, web world content management, database and data warehouse mining, application integration, database and systems, data management, and software development tools. Further, the company offers Sapiens software solutions, such as Sapiens CoreSuite and Sapiens IDITSuite for property and Casualty insurance; Sapiens Platform, Sapiens CoreSuite, Sapiens UnderwritingPro, Sapiens ApplicationPro, Sapiens IllustrationPro, and Sapiens ConsolidationMaster for life, pension, and annuities; Sapiens Digital Suite; Data and Analytics platform; and Sapiens ReinsuranceMaster, Sapiens ReinsurancePro, and Sapiens Reinsurance GO for reinsurance. Additionally, it provides Sapiens workers' compensation platform; Sapiens Medical Professional Liability solution; Sapiens FinancialPro, Sapiens Financial GO, Sapiens StatementPro, Sapiens CheckPro and Sapiens Reporting Tools for financial and compliance; Sapiens Decision platform; and technology-based solutions. The company also application development and business process integration platforms; vertical software solutions; cloud-based services; strategic consulting and outsourcing, and professional services, as well as cloud computing solutions; and sells and markets computers and peripheral equipment. The company was incorporated in 1985 and is headquartered in Or Yehuda, Israel.

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Zeta Global Holdings Corp.

Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally. The company's Zeta Marketing platform analyzes billions of structured and unstructured data signals to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry's opted-in data set for omnichannel marketing; and Consumer Data platform (CDP+) delivers real-time identifiers and signals which helps in consolidating multiple databases and internal and external data feeds and organize data based on needs and performance metrics. It also offers various types of product suites, such as agile intelligence suite, which synthesizes Zeta's data and data generated by its customers to uncover consumer insights that are translated into marketing programs. The company was incorporated in 2007 and is headquartered in New York, New York.

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