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FORTY vs INUV

Formula Systems 1985 Ltd and Inuvo, Inc.

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Formula Systems 1985 Ltd

Formula Systems (1985) Ltd., through its subsidiaries, provides proprietary and non-proprietary software solutions and information technologies (IT) professional services in Israel, the United States, Europe, Africa, Japan, and internationally. The company also offers software product marketing and support, computer infrastructure and integration solutions, and learning and integration. In addition, it provides IT software solutions and services, and consulting and management services; computer and communication infrastructure solutions; and software solutions, web world content management, database and data warehouse mining, application integration, database and systems, data management, and software development tools. Further, the company offers Sapiens software solutions, such as Sapiens CoreSuite and Sapiens IDITSuite for property and Casualty insurance; Sapiens Platform, Sapiens CoreSuite, Sapiens UnderwritingPro, Sapiens ApplicationPro, Sapiens IllustrationPro, and Sapiens ConsolidationMaster for life, pension, and annuities; Sapiens Digital Suite; Data and Analytics platform; and Sapiens ReinsuranceMaster, Sapiens ReinsurancePro, and Sapiens Reinsurance GO for reinsurance. Additionally, it provides Sapiens workers' compensation platform; Sapiens Medical Professional Liability solution; Sapiens FinancialPro, Sapiens Financial GO, Sapiens StatementPro, Sapiens CheckPro and Sapiens Reporting Tools for financial and compliance; Sapiens Decision platform; and technology-based solutions. The company also application development and business process integration platforms; vertical software solutions; cloud-based services; strategic consulting and outsourcing, and professional services, as well as cloud computing solutions; and sells and markets computers and peripheral equipment. The company was incorporated in 1985 and is headquartered in Or Yehuda, Israel.

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Inuvo, Inc.

Inuvo, Inc., an advertising technology and services company, develops and commercializes large language generative artificial intelligence that discovers and targets digital audiences in the United States. The company offers IntentKey, an artificial intelligence-based consumer intent recognition system designed to reach targeted mobile and desktop in-market audiences, which can serve multiple creative formats including display, video, audio and native across multiple device types including desktop, mobile, tablet, connected/smart TV and game consoles. Its technology also optimizes the purchase and placement of advertising in real time. The company sells its information technology solutions to agencies, brands, and large consolidators of advertising demand. It markets its products through websites, social media platforms, blogs, public relations, trade shows, and conferences. Inuvo, Inc. is headquartered in Little Rock, Arkansas.

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