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FORTY vs HUBS

Formula Systems 1985 Ltd and HUBSPOT, INC.

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Formula Systems 1985 Ltd

Formula Systems (1985) Ltd., through its subsidiaries, provides proprietary and non-proprietary software solutions and information technologies (IT) professional services in Israel, the United States, Europe, Africa, Japan, and internationally. The company also offers software product marketing and support, computer infrastructure and integration solutions, and learning and integration. In addition, it provides IT software solutions and services, and consulting and management services; computer and communication infrastructure solutions; and software solutions, web world content management, database and data warehouse mining, application integration, database and systems, data management, and software development tools. Further, the company offers Sapiens software solutions, such as Sapiens CoreSuite and Sapiens IDITSuite for property and Casualty insurance; Sapiens Platform, Sapiens CoreSuite, Sapiens UnderwritingPro, Sapiens ApplicationPro, Sapiens IllustrationPro, and Sapiens ConsolidationMaster for life, pension, and annuities; Sapiens Digital Suite; Data and Analytics platform; and Sapiens ReinsuranceMaster, Sapiens ReinsurancePro, and Sapiens Reinsurance GO for reinsurance. Additionally, it provides Sapiens workers' compensation platform; Sapiens Medical Professional Liability solution; Sapiens FinancialPro, Sapiens Financial GO, Sapiens StatementPro, Sapiens CheckPro and Sapiens Reporting Tools for financial and compliance; Sapiens Decision platform; and technology-based solutions. The company also application development and business process integration platforms; vertical software solutions; cloud-based services; strategic consulting and outsourcing, and professional services, as well as cloud computing solutions; and sells and markets computers and peripheral equipment. The company was incorporated in 1985 and is headquartered in Or Yehuda, Israel.

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HUBSPOT, INC.

HubSpot, Inc., together with its subsidiaries, provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific. The company's CRM platform includes Marketing Hub, a toolset for marketing automation and email, social media, SEO, and reporting and analytics; Sales Hub offers email templates and tracking, conversations and live chat, meeting and call scheduling, lead and website visit alerts, lead scoring, sales automation, pipeline management, quoting, forecasting, and reporting; Service Hub, a service software designed to help businesses manage, respond, and connect with customers; and Content Hub enables businesses to create new and edit existing web content. It offers Operations Hub, which is designed for customer data to automate business processes, data cleanup, and provide customer insights and connections; and Commerce Hub, a B2B commerce suite. In addition, the company provides professional services to educate and train customers on how to utilize its CRM platform; and customer success, as well as phone and/or email and chat-based support services. It serves mid-market business-to-business companies. The company was incorporated in 2005 and is headquartered in Cambridge, Massachusetts.

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