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F vs LVWR

Ford Motor Company and LiveWire Group, Inc.

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Ford Motor Company

Ford Motor Company develops, delivers, and services Ford trucks, sport utility vehicles, commercial vans and cars, and Lincoln luxury vehicles worldwide. It operates through Ford Blue, Ford Model e, Ford Pro, and Ford Credit segments. The company sells Ford and Lincoln internal combustion engine and hybrid vehicles, electric vehicles, service parts, accessories, and digital services for retail customers, as well as develops software. It also sells Ford and Lincoln vehicles, service parts, and accessories through distributors and dealers, as well as through dealerships to commercial fleet customers, daily rental car companies, and governments. In addition, it engages in the vehicle-related financing and leasing activities to and through automotive dealers. Further, the company provides retail installment sale contracts for new and used vehicles; and direct financing leases for new vehicles to retail and commercial customers, such as leasing companies, government entities, daily rental companies, and fleet customers. Additionally, it offers wholesale loans to dealers to finance the purchase of vehicle inventory; and loans to dealers to finance working capital and enhance dealership facilities, purchase dealership real estate, and other dealer vehicle programs. The company was incorporated in 1903 and is based in Dearborn, Michigan.

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LiveWire Group, Inc.

LiveWire Group, Inc. manufactures and sells electric motorcycles in the United States, Austria, and internationally. It operates in two segments, Electric Motorcycles and STACYC. The company designs and sells electric motorcycles and parts, electric motorcycle parts, electric balance bikes for kids, accessories, and apparel. It sells its products to wholesale, independent dealers, and independent distributors, as well as direct to consumers online. LiveWire Group, Inc. was founded in 2010 and is based in Milwaukee, Wisconsin. LiveWire Group, Inc. is a subsidiary of Harley-Davidson, Inc.

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