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EVC vs TTD

Entravision Communication and The Trade Desk, Inc.

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Entravision Communication

Entravision Communications Corporation owns and operates television and radio stations in the United States and internationally. It operates in two segments, Media and Advertising Technology & Services. The company engages in television, radio, and digital marketing operations; and offers mobile growth solutions, as well as sells search, social, streaming video, and streaming audio advertising solutions for television and radio advertising customers. It also provides advertising and technology services, including Smadex, a programmatic advertising purchasing platform that enables advertisers to purchase advertising electronically and manage data-driven advertising campaigns through online marketplaces; and Adwake, a performance-based media advertising agency. In addition, the company owns and operates television stations that broadcast English language programming. Further, it owns and operates TelevisaUnivision-affiliated television stations. Additionally, the company operates various television stations; radio stations; and Spanish-language radio stations. Entravision Communications Corporation was founded in 1996 and is headquartered in Burbank, California.

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The Trade Desk, Inc.

The Trade Desk, Inc. operates as a technology company in the United States and internationally. The company offers a self-service cloud-based ad-buying platform that allows buyers to plan, manage, optimize, and measure data-driven digital advertising campaigns across various ad formats and channels, including video, display, audio, digital-out-of-home, native, and social on various devices, such as computers, mobile devices, televisions, and streaming devices. It provides data and other value-added services. The company serves advertising agencies, advertisers, and other service providers for agencies or advertisers. The Trade Desk, Inc. was incorporated in 2009 and is headquartered in Ventura, California.

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