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EVC vs PUBM

Entravision Communication and PubMatic, Inc. Class A Common Stock

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Entravision Communication

Entravision Communications Corporation owns and operates television and radio stations in the United States and internationally. It operates in two segments, Media and Advertising Technology & Services. The company engages in television, radio, and digital marketing operations; and offers mobile growth solutions, as well as sells search, social, streaming video, and streaming audio advertising solutions for television and radio advertising customers. It also provides advertising and technology services, including Smadex, a programmatic advertising purchasing platform that enables advertisers to purchase advertising electronically and manage data-driven advertising campaigns through online marketplaces; and Adwake, a performance-based media advertising agency. In addition, the company owns and operates television stations that broadcast English language programming. Further, it owns and operates TelevisaUnivision-affiliated television stations. Additionally, the company operates various television stations; radio stations; and Spanish-language radio stations. Entravision Communications Corporation was founded in 1996 and is headquartered in Burbank, California.

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PubMatic, Inc. Class A Common Stock

PubMatic, Inc., a technology company, engages in the provision of a cloud infrastructure platform that enables real time programmatic advertising transactions for digital content creators, advertisers, agencies, agency trading desks, and demand side platforms worldwide. Its PubMatic SSP, a sell side platform for the purchase and sale of digital advertising inventory for publishers and buyers. The company also provides OpenWrap, a header bidding solution; Connect, a solution that provides additional data and insights to publishers and buyers; Activate, which allows buyers to execute direct deals on its platform across publisher inventory; Convert, a commerce media solution; and Identity Hub, an ID management tool for publishers that leverages specialized technology infrastructure to simplify alternative identifier marketplace. Its platform supports an array of ad formats and digital device types, including mobile app, mobile web, desktop, display, video, over the top, connected television, and media. The company was incorporated in 2006 and is based in Redwood City, California.

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