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EVC vs PERI

Entravision Communication and Perion Network Ltd.

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Entravision Communication

Entravision Communications Corporation owns and operates television and radio stations in the United States and internationally. It operates in two segments, Media and Advertising Technology & Services. The company engages in television, radio, and digital marketing operations; and offers mobile growth solutions, as well as sells search, social, streaming video, and streaming audio advertising solutions for television and radio advertising customers. It also provides advertising and technology services, including Smadex, a programmatic advertising purchasing platform that enables advertisers to purchase advertising electronically and manage data-driven advertising campaigns through online marketplaces; and Adwake, a performance-based media advertising agency. In addition, the company owns and operates television stations that broadcast English language programming. Further, it owns and operates TelevisaUnivision-affiliated television stations. Additionally, the company operates various television stations; radio stations; and Spanish-language radio stations. Entravision Communications Corporation was founded in 1996 and is headquartered in Burbank, California.

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Perion Network Ltd.

Perion Network Ltd. provides digital advertising solutions to brands, agencies, and retailers in the United States and internationally. It offers a content monetization platform; search monetization solutions, including search mediation and app monetization; and a social platform that supports campaign management and media buying as a service platforms, as well as search advertising solutions. The company also provides a supply management platform; a demand management platform for campaign planning and design; an analytics platform, which provides information and performance metrics and insights; a creative optimization platform that offers ad building, tag creation, creative optimization, and post-campaign performance; and an AI platform that uses machine learning to bring intelligence to the various phases of campaigns. In addition, it offers an online video player and integrated ad server to upload, manage, and stream video content; an ad server; and a yield ad management platform. Further, the company provides a publisher management system that provides analytics and performance optimization tools, as well as reports; search-demand management systems; monetization products that integrate and onboard demand vendors; and AI systems. Additionally, it offers digital out of home (DOOH), connected tv (CTV), open web, and strategic optimization of relevant traits (SORT) solutions, as well as provides a provisional patent technology that eliminates the need for cookies. The company was formerly known as IncrediMail Ltd. and changed its name to Perion Network Ltd. in November 2011. Perion Network Ltd. was incorporated in 1999 and is headquartered in Tel Aviv, Israel.

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