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EVC vs NCMI

Entravision Communication and National CineMedia, Inc.

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Entravision Communication

Entravision Communications Corporation owns and operates television and radio stations in the United States and internationally. It operates in two segments, Media and Advertising Technology & Services. The company engages in television, radio, and digital marketing operations; and offers mobile growth solutions, as well as sells search, social, streaming video, and streaming audio advertising solutions for television and radio advertising customers. It also provides advertising and technology services, including Smadex, a programmatic advertising purchasing platform that enables advertisers to purchase advertising electronically and manage data-driven advertising campaigns through online marketplaces; and Adwake, a performance-based media advertising agency. In addition, the company owns and operates television stations that broadcast English language programming. Further, it owns and operates TelevisaUnivision-affiliated television stations. Additionally, the company operates various television stations; radio stations; and Spanish-language radio stations. Entravision Communications Corporation was founded in 1996 and is headquartered in Burbank, California.

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National CineMedia, Inc.

National CineMedia, Inc., through its subsidiary, National CineMedia, LLC, operates cinema advertising network in North America. It engages in the sale of advertising to national, regional, and local businesses in Noovie, a cinema advertising and entertainment show seen on movie screens; and sells advertising on its Lobby Entertainment Network, a series of strategically placed screens located in movie theater lobbies, as well as other forms of advertising and promotions in theatre lobbies. The company also sells digital advertising, including through NCM Boost and Boomerang; and through digital gaming products, including Noovie Trivia app. It offers its services to third-party theater circuits under long-term network affiliate agreements. The company was incorporated in 2006 and is headquartered in Centennial, Colorado.

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