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ELF vs GROV

e.l.f. Beauty, Inc. and Grove Collaborative Holdings, Inc.

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e.l.f. Beauty, Inc.

e.l.f. Beauty, Inc., a beauty company, provides cosmetics and skin care products worldwide. The company offers eye, lip, face, paw, and skin care products. It offers products under the e.l.f. Cosmetics, e.l.f. Skin, Well People, Naturium, and Keys Soulcare brand names. The company sells its products through national and international retailer and direct-to-consumer through its e-commerce channel. e.l.f. Beauty, Inc. was formerly known as J.A. Cosmetics Holdings, Inc. and changed its name to e.l.f. Beauty, Inc. in April 2016. The company was founded in 2004 and is headquartered in Oakland, California.

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Grove Collaborative Holdings, Inc.

Grove Collaborative Holdings, Inc., a consumer products company, develops and sells household, personal care, beauty, and other consumer products in the United States. The company sells its products under the Grove-owned brands through direct-to-consumer platform through www.grove.co website, mobile applications, and third parties. Grove Collaborative Holdings, Inc. is headquartered in San Francisco, California.

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