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EGHT vs ZETA

8x8, Inc. Common Stock and Zeta Global Holdings Corp.

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8x8, Inc. Common Stock

8x8, Inc. provides contact center, voice, video, chat, and enterprise-class application programmable interface (API) solutions worldwide. The company offers 8x8 Work, a unified communications-as-a-service solution that enable collaboration and business continuity across voice, video, chat, and messaging; and 8x8 Contact Center is a cloud-based contact center-as-a-service solution that customer engagement across voice, chat, email, and digital channels. It also provides 8x8 Engage, which extends digital engagement tools to non-traditional customer-facing employees"sales, field service, finance"enabling to deliver AI-informed customer experiences at desk, in the field or on the go; 8x8 Communications as a Service, a communications-as-a-service solutions that allow businesses to embed communications directly into digital experiences via communications APIs, including voice, SMS, rich messaging services, and additional digital and social channels; and solutions for Microsoft team users. The company markets its services through digital marketing, in-person and virtual events, peer reference and advocacy programs, localized and regional advertising, and partner and co-marketing initiatives. It serves small business, mid-market, enterprise customers, government agencies, and other organizations. 8x8, Inc. was incorporated in 1987 and is headquartered in Campbell, California.

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Zeta Global Holdings Corp.

Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally. The company's Zeta Marketing platform analyzes billions of structured and unstructured data signals to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry's opted-in data set for omnichannel marketing; and Consumer Data platform (CDP+) delivers real-time identifiers and signals which helps in consolidating multiple databases and internal and external data feeds and organize data based on needs and performance metrics. It also offers various types of product suites, such as agile intelligence suite, which synthesizes Zeta's data and data generated by its customers to uncover consumer insights that are translated into marketing programs. The company was incorporated in 2007 and is headquartered in New York, New York.

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