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EDUC vs ULTA

Educational Development Corp and Ulta Beauty, Inc. Common Stock

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Educational Development Corp

Educational Development Corporation distributes children's books, educational toys and games, and related products in the United States. The company operates in two segments, PaperPie and Publishing. It sells various books, including touchy-feely board books, activity books and flashcards, adventure and search books, art books, sticker books, and foreign language books; learning manipulatives and toys; and internet-linked books comprising science and math titles, and chapter books and novels. The company markets and sells its products to retail accounts, which include book, school supply, toy, and gift stores, as well as museums through commissioned sales representatives, trade and specialty wholesalers, its internal tele-sales group, and a network of independent sales representatives. Educational Development Corporation was incorporated in 1965 and is headquartered in Tulsa, Oklahoma.

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Ulta Beauty, Inc. Common Stock

Ulta Beauty, Inc. operates as a specialty beauty retailer in the United States, Mexico, and Kuwait. The company offers branded and private label beauty products, including cosmetics, fragrance, haircare, skincare, bath and body products, professional hair products, and salon styling tools through its Ulta Beauty stores, shop-in-shops, Ulta.com website, and its mobile applications. It also provides beauty services, including hair, makeup, brow, and skin services at its stores. The company was formerly known as ULTA Salon, Cosmetics & Fragrance, Inc. and changed its name to Ulta Beauty, Inc. in January 2017. Ulta Beauty, Inc. was incorporated in 1990 and is based in Bolingbrook, Illinois.

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