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EDHL vs NCMI

Everbright Digital Holding Limited Ordinary Shares and National CineMedia, Inc.

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Everbright Digital Holding Limited Ordinary Shares

Everbright Digital Holding Limited, together with its subsidiaries, provides marketing solutions in Hong Kong. The company offers a range of digital marketing solutions, including metaverse stimulation, virtual reality and augmented reality design and creation, creative event planning and management, IP character creation, and social media marketing. It serves real estate developers, concert organizers, and public charitable organizations to serve domestic and overseas customers. The company was founded in 2021 and is headquartered in Kwun Tong, Hong Kong. Everbright Digital Holding Limited is a subsidiary of Everbright Digital Global Limited.

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National CineMedia, Inc.

National CineMedia, Inc., through its subsidiary, National CineMedia, LLC, operates cinema advertising network in North America. It engages in the sale of advertising to national, regional, and local businesses in Noovie, a cinema advertising and entertainment show seen on movie screens; and sells advertising on its Lobby Entertainment Network, a series of strategically placed screens located in movie theater lobbies, as well as other forms of advertising and promotions in theatre lobbies. The company also sells digital advertising, including through NCM Boost and Boomerang; and through digital gaming products, including Noovie Trivia app. It offers its services to third-party theater circuits under long-term network affiliate agreements. The company was incorporated in 2006 and is headquartered in Centennial, Colorado.

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