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CXM vs MFI

Sprinklr, Inc. and mF International Limited Class A Ordinary Shares

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Sprinklr, Inc.

Sprinklr, Inc. provides enterprise cloud software products worldwide. The company operates Unified Customer Experience Management platform, a software that enables customer-facing teams to collaborate across internal silos, communicate across digital channels, and leverages AI to deliver customer experiences. Its products include Sprinklr Service, a suite of artificial intelligence (AI) based products and solutions that unifies customer service across voice, digital, and social channels; Sprinklr Social, a suite of AI-powered products and solutions that unifies social media publishing, engagement, and analytics across various channels; Sprinklr Insights, a suite of AI-based products and solutions that delivers consumer intelligence and helps to manage customer feedback; and Sprinklr Marketing, a suite of AI-based products and solutions that unifies content production and content lifecycle management with paid campaigns across various channels. The company also provides professional, implementation, managed, training, and consultancy services. Sprinklr, Inc. was founded in 2009 and is headquartered in New York, New York.

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mF International Limited Class A Ordinary Shares

mF International Limited, a holding company, engages in the development and provision of financial trading solutions in Hong Kong, mainland China, and Southeast Asia. It offers real-time mission critical forex, bullion/commodities trading platform solutions, financial value-added services, mobile applications, and financial information for brokers and institutional clients; and various services, including mF4 trading platform, trader pro, bridge and plugins, customer relationship management system, electronic communication network system, liquidity solutions, cross-platform Broker+ solution, social trading applications, and other value-added services. The company also provides liquidity providers related services and other financial value-added services; and engages in the business of algorithm trading research and development, and investment activities. It serves financial institutions, including brokers, investment banks, institutional clients, liquidity providers, and financial services providers. The company was founded in 2002 and is headquartered in Wan Chai, Hong Kong. mF International Limited operates as a subsidiary of Gaderway Investments Limited.

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