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CNET vs CRTO

ZW Data Action Technologies Inc. Common Stock and Criteo S.A. Ordinary Shares

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ZW Data Action Technologies Inc. Common Stock

ZW Data Action Technologies Inc., together with its subsidiaries, provides omni-channel advertising, precision marketing, and data analysis management systems in the People's Republic of China. It offers Internet advertising, precision marketing, e-commerce online to offline (O2O) advertising, marketing services, and related value-added technical services, as well as the related data and technical services to small and medium enterprises through its Internet portals, sales agents, distributors, and/or resellers. The company also develops and operates blockchain enabled web/mobile applications, as well as distribution of the right to use search engine marketing services; blockchain-based SaaS services that provides one-stop blockchain-powered enterprise management solutions in forms of NFT generations, data record, share, and storage module subscriptions, etc. In addition, it distributes health and wellness related products. The company was formerly known as ChinaNet Online Holdings, Inc. and changed its name to ZW Data Action Technologies Inc. in October 2020. Data Action Technologies Inc. was founded in 2003 and is based in Central, Hong Kong.

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Criteo S.A. Ordinary Shares

Criteo S.A., a technology company, provides marketing and monetization services and infrastructure on the open internet in North and South America, Europe, the Middle East, Africa, and the Asia-Pacific. It operates in two segments, Retail Media and Performance Media. The company's Criteo Shopper Graph, which derives clients' proprietary commerce data, such as transaction activity on their digital properties. It also offers Criteo AI Engine solutions, including lookalike finder, recommendation, and predictive bidding models; recommendation algorithms, dynamic creative optimization+, sponsored product placement algorithms, and other product placement algorithms. The company's technology comprises data synchronization, storage, and analysis of distributed computing infrastructure in various geographies, as well as fast data collection and retrieval using multi-layered caching infrastructure; and experimentation platform, an offline/online testing platform. In addition, it provides Retail Media, which assists retailers in generating high-margin advertising revenues from brands and agencies looking to address multiple marketing goals with strong return on ad spend, and to drive sales for themselves, by monetizing their audiences through personalized ads, either on their own digital store or on media owner properties on the open Internet; and Performance Media, which encompasses commerce activation, monetization, and services. Further, the company offers real-time advertising technology and trading infrastructure delivering advanced media buying, selling, and packaged capabilities for media owners, agencies, performance advertisers, and third-party AdTech platforms. It serves retail, travel, and classifieds industries. The company has a strategic alliance with Mirakl SAS to serve the segment of retail media, third-party sellers, and mid-to-long-tail advertisers. Criteo S.A. was incorporated in 2005 and is headquartered in Paris, France.

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