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BRIA vs XELB

BrilliA Inc and XCEL BRANDS INC.

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BrilliA Inc

BrilliA Inc designs, manufactures, and sells ladies intimate apparel in North America, the European Union, the Asia Pacific, Latin America, the Middle East, and internationally. Its products include active, shape, sleep, baby, and swim wear; bra and panties; lingerie; brassiere; bodysuits; dresses; tops; and other products under DIANA, Vanity Fair, Hanes, Wonderbra, Playtex, Bali, Maidenform, Jockey, Lands' End, fleur du mal, Kiki de Montparnasse, and Bra n Things brands. It sells its product through website, social media, and marketplace platforms like Shopee. The company was incorporated in 2023 and is based in Singapore.

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XCEL BRANDS INC.

Xcel Brands, Inc., together with its subsidiaries, operates as a media and consumer products company in the United States. The company engages in designing, licensing, marketing, live streaming, and social commerce sales of apparel, footwear, accessories, jewellery, home goods, and other consumer products. Its brand portfolio includes Halston, Judith Ripka, C Wonder, TowerHill by Christie Brinkley, LB70 by Lloyd Boston, Longaberger, and Isaac Mizrahi brands, as well as TWRHLL, Trust Respect Love, and Gemma Stafford brands. The company promotes and sells its products through interactive television, digital live-stream shopping, social commerce, traditional brick-and-mortar retailers, and e-commerce channels. Xcel Brands, Inc. was founded in 2011 and is based in New York, New York.

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