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BLND vs IBTA

Blend Labs, Inc. and Ibotta, Inc.

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Blend Labs, Inc.

Blend Labs, Inc. provides a cloud-based software platform for financial services firms in the United States. It operates in two segments, Blend Platform and Title. The company offers a suite of products that powers digital-first consumer journeys for mortgages, home equity loans and lines of credit, vehicle loans, personal loans, credit cards, and deposit accounts; and a suite of add-on products that offers to enhance consumers' journeys to homeownership, such as close, income verification for mortgage and home equity, homeowners' insurance, and title. It also provides Blend Builder to configure or build custom workflows from a pre-built set of components; verification components to automate confirmation tasks that are needed to underwrite a loan or approve the opening of a new deposit account; decisioning components to reduce the need for human intervention by automatically applying business rules throughout an application workflow configured by a financial services firm; and workflow intelligence components to manage data collection and automate tasks throughout the loan origination process. In addition, the company offers title search procedures for title insurance policies, escrow, and other closing and settlement services; and other trustee services, as well as professional and consulting services. It serves banks, credit unions, fintechs, and other non-bank mortgage lenders. The company was incorporated in 2012 and is headquartered in Novato, California.

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Ibotta, Inc.

Ibotta, Inc., a technology company, provides digital promotion services to clients in the United States. The company sources digital promotions from its clients primarily consumer packaged goods brands and distributes these promotions to consumers through its network of publishers enabled by Ibotta Performance Network (IPN), a technology platform. It offers promotional services to publishers, retailers, and advertisers through the IPN, including direct-to-consumer mobile, web, and browser extension properties, as well as third-party publisher properties. The company also provides various digital ad products, such as display ads, tiles, sponsored offers, newsletters, and feature placements. The company was formerly known as Zing Enterprises, Inc. and changed its name to Ibotta, Inc. in 2012. Ibotta, Inc. was incorporated in 2011 and is headquartered in Denver, Colorado.

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