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BLIN vs UPLD

Bridgeline Digital Inc. and Upland Software, Inc.

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Bridgeline Digital Inc.

Bridgeline Digital, Inc. operates as a marketing technology company in the United States, Canada, and internationally. The company offers HawkSearch, a site search, recommendation, and personalization application for marketers, and developers; Celebros Search, a commerce-oriented site search product that provides natural language processing with artificial intelligence; and Woorank, a Search Engine Optimization (SEO) audit tool that generates an instant performance audit of the site's technical, on-page, and off-page SEO. It also provides Unbound, a digital platform that comprises of web content management, eCommerce, digital marketing, and web analytics; TruPresence, a web content management and eCommerce platform for multi-unit organizations and franchises; and OrchestraCMS, a digital experience platform that enables development of custom solutions, third-party integrations, and delivery of digital transformation initiatives on the Salesforce platform. In addition, the company offers digital engagement services comprising digital strategy, web design and web development, usability engineering, information architecture, and SEO, as well as hosting services. Bridgeline Digital, Inc. serves vertical markets, such as associations and foundations, credit unions and banks, eCommerce retailers, franchises and enterprises, health services and life sciences, industrial distributors and wholesalers, manufacturers, and technology sectors through its direct sales force. The company was formerly known as Bridgeline Software, Inc. Bridgeline Digital, Inc. was incorporated in 2000 and is based in Woburn, Massachusetts.

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Upland Software, Inc.

Upland Software, Inc., together with its subsidiaries, provides cloud-based software applications under the Upland brand name in the United States, the United Kingdom, Canada, and internationally. It offers knowledge management solutions for internal knowledge sharing, customer self-service, and contact center operations; content lifecycle and workflow automation solutions for document management, compliance, and process efficiency across various industries; and digital marketing solutions that provides tools for audience engagement, campaign management, and content distribution across digital channels. The company also provides professional services, such as implementation, data extraction, integration and configuration, and training services, as well as customer support services. It serves corporations, government agencies, and small and medium-sized businesses in the financial services, consulting services, technology, manufacturing, media, telecommunications, government, insurance, non-profit, healthcare, life sciences, legal, retail, and hospitality sectors. The company was formerly known as Silverback Enterprise Group, Inc. and changed its name to Upland Software, Inc. in November 2013. Upland Software, Inc. was incorporated in 2010 and is headquartered in Austin, Texas.

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