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BKE vs JWEL

The Buckle, Inc. and Jowell Global Ltd. Ordinary Shares

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The Buckle, Inc.

The Buckle, Inc. operates as a retailer of casual apparel, footwear, and accessories for men, women, and kids under the Buckle and Buckle Youth brands in the United States. The company markets a selection of brand name casual apparel, including denims, other casual bottoms, tops, sportswear, outerwear, accessories, and footwear, as well as private label merchandise comprising the BKE, Buckle Black, Ace High, Daytrip, Departwest, FITZ + EDDI, Freshwear, Gentry Country, Gilded Intent, Gimmicks, Maven Co-op, J.B. Holt, Modish Rebel, Nova Industries, Outpost Makers, Reclaim, Salvage, Sterling & Stitch, Veece, and Willow & Root brands. It also provides services, such as hemming, gift-packaging, layaways, a guest loyalty program, the Buckle private label credit card, personalized stylist services, and a special-order system that allows stores to obtain specifically requested merchandise from other company stores or from its online order fulfillment center. The company sells its products through its stores, as well as website, buckle.com. The company was formerly known as Mills Clothing, Inc. and changed its name to The Buckle, Inc. in April 1991. The Buckle, Inc. was incorporated in 1948 and is headquartered in Kearney, Nebraska.

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Jowell Global Ltd. Ordinary Shares

Jowell Global Ltd. engages in the online retail of cosmetics, health and nutritional supplements, and household products in China. The company provides health and nutritional supplements and foods, such as immune system regulator products, bone health products, and beauty and supplements; cosmetics, including lipstick, foundation, cream, eyebrow pencil, makeup remover, lip enamel, eye shadow and liner, and mascara; skin care beauty comprising eye cream and mask, sunscreen and skin cream, moisturizing water, lotion, hand cream, cleansing and face cream, essence, and facial mask; and body care products consisting of body wash, shampoo, hair conditioner, hand sanitizer, essential oil, toothpaste, mouthwash, and essential oil soap. It also offers baby and children products, such as lip balm, baby massage oil, moisture cream, shower gel, shampoo, hand sanitizer, baby toothpaste, diaper, and baby soap; washing items, including detergent, washing powder and tablet, washing liquid, kitchen cleaner, soap, and pipe dredger; fragrances comprising perfume for men and women; and snacks, roasted sunflower seeds and nuts, biscuits and pastries, health foods, beverages, wines, prepared products, kitchen seasoning, dry grain, and oil products. In addition, it provides electronics consisting of large electronics, home appliances, kitchen products, and cosmetic electronic appliances; apparel, including men and women shoes, suitcases, and accessories; and household products, such as home textile and decoration, maternal and infant products, kitchenware, daily life necessities, and cosmetic products. Further, the company sells its products through retail stores under the Love Home Store, LHH Store, and Juhao Best Choice Store names. It operates through online marketplace that enables third-party sellers to sell their products to consumers. The company was founded in 2012 and is based in Shanghai, China.

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