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BIDU vs NEXN

Baidu, Inc. and Nexxen International Ltd. Ordinary Shares

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Baidu, Inc.

Baidu, Inc. provides online marketing and non-marketing value added services through an internet platform in the People's Republic of China. It operates in two segments, Baidu Core and iQIYI. The Baidu Core segment offers search-based, feed-based, and other online marketing services; cloud services; and other products and services based on AI. This segment operates Baidu App that enables users to access search, feed, content, and other services through mobile devices; and Haokan, which allows users to upload, view, search, rate, share, favorite, comment, and follow, as well as offers a range of various user generated and professionally produced short videos. It also provides a portfolio of knowledge and information products, including Baidu Wiki, which features columns and videos, such as encyclopedia of intangible cultural heritage, digital museum and recorder of history; Baidu Knows, an online community where users can pose questions to other users, such as individuals, professionals, and enterprises; Baidu Experience, an online platform where users share daily knowledge and experience; ERNIE Bot; and Baidu Post, a social media that allows users to post text, image, audio and video content, and reply to original curation forming valuable discussion groups. In addition, the company offers Baidu Apollo auto solutions; DuerOS smart assistant for the Chinese language; Apollo Go autonomous ride-hailing service; online marketing services; Baidu Maps, a voice-enabled mobile app providing users with travel-related services; and AI chips. The iQIYI segment operates an online entertainment video platform that offers original, professionally produced, and professional user generated and user-generated content. The company was incorporated in 2000 and is headquartered in Beijing, the People's Republic of China.

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Nexxen International Ltd. Ordinary Shares

Nexxen International Ltd. provides end-to-end and video-first platform that engages advertising campaigns for brands, agencies, media groups, and content creators worldwide. The company offers demand side platform, which provides a self-service solution for advertisers and their agencies to manage omni-channel campaigns, access to inventory, data for audience targeting, planning capabilities across formats, testing solutions and reporting; Data Platform, provides insights and recommendations pertaining to geographic, behavioral, and demographic data, as well as enables advertisers and publishers to use data from various sources to optimize results of their advertising campaigns; and Supply Side Platform, a self-service supply side platforms solution for publishers to sell their digital ad placements via a real-time bidding auction across screens, including mobile, CTVs, streaming devices, and desktops. It also provides analytics/artificial intelligence services; Nexxen Discovery, an audience insight and activation product to gain a view of their audiences to plan, optimize, and activate their advertising campaigns; and Nexxen Studio, an in-house digital creative studio offers various creative solutions to suit the needs of brands and agencies. The company serves ad buyers, including brands and agencies, and digital publishers. The company was formerly known as Tremor International Ltd and changed its name to Nexxen International Ltd. in January 2024. Nexxen International Ltd. was incorporated in 2007 and is headquartered in Tel Aviv-Yafo, Israel.

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