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BAOS vs STGW

Baosheng Media Group Holdings Limited Ordinary shares and Stagwell Inc. Class A Common Stock

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Baosheng Media Group Holdings Limited Ordinary shares

Baosheng Media Group Holdings Limited, an offshore holding company, operates as an online marketing solution provider in the People's Republic of China. It connects advertisers, online media, and helping advertisers to manage their online marketing activities in various ways, including advising on advertising strategies, budget, and choice of advertising channels; procures ad inventory; offers ad optimization services; and administrates and fine-tunes the ad placement process. The company also serves media businesses in various ways, including identifying advertisers to buy their ad inventory; facilitating payment arrangements with advertisers; assisting advertisers in handling ad deployment logistics with media; and engaging in other marketing and promotion activities aimed at educating and inducing advertisers to use online advertising. Its advertising services comprise search engine marketing (SEM) services, such as the deployment of ranked search ads and other display search ads offered by search engine operators; and non-SEM services consisting of social media marketing, in-feed advertising, and mobile app advertising through deploying ads on media, such as social media platforms, short-video platforms, news portals, and mobile apps. The company serves advertiser base across various industries, including ecommerce and online service platforms, online travel agencies, financial services, online gaming, car services, and other advertising agencies. The company was founded in 2014 and is headquartered in Shijingshan, the People's Republic of China.

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Stagwell Inc. Class A Common Stock

Stagwell Inc. provides digital transformation, performance media and data, consumer insights and strategy, and creativity and communications services in the United States, the United Kingdom, and internationally. The company develops in-house software and related technology products, including AI-enabled communications, research, and media technology, cookie-less data platforms, software tools for e-commerce applications, specialty media solutions in the augmented reality space, and applications of text-messaging for consumer engagement; designs and builds digital platforms and experiences that support the delivery of content, commerce, service, and sales; creates websites, mobile applications, back-end systems, content and data management systems, and other digital environments; and designs and implements technology and data strategies. It also develops omnichannel media strategies and provide coordinated execution for the placement of advertisements; and provides audience analysis, and media buying and planning services, as well as strategic insights and guidance services that offers business content, product, communications, and media strategies. Further, it offers Stagwell Marketing Cloud, a suite of software-as-a-service (SaaS) and data-as-a-service (DaaS) technology solutions, including research and insights, communications technology, media studios, and advance media platform; and a suite of marketing services, as well as self-service technology-driven solutions for in-house marketers. Stagwell Inc. was founded in 2015 and is headquartered in New York, New York.

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