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BAOS vs NXST

Baosheng Media Group Holdings Limited Ordinary shares and Nexstar Media Group, Inc. Common Stock

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Baosheng Media Group Holdings Limited Ordinary shares

Baosheng Media Group Holdings Limited, an offshore holding company, operates as an online marketing solution provider in the People's Republic of China. It connects advertisers, online media, and helping advertisers to manage their online marketing activities in various ways, including advising on advertising strategies, budget, and choice of advertising channels; procures ad inventory; offers ad optimization services; and administrates and fine-tunes the ad placement process. The company also serves media businesses in various ways, including identifying advertisers to buy their ad inventory; facilitating payment arrangements with advertisers; assisting advertisers in handling ad deployment logistics with media; and engaging in other marketing and promotion activities aimed at educating and inducing advertisers to use online advertising. Its advertising services comprise search engine marketing (SEM) services, such as the deployment of ranked search ads and other display search ads offered by search engine operators; and non-SEM services consisting of social media marketing, in-feed advertising, and mobile app advertising through deploying ads on media, such as social media platforms, short-video platforms, news portals, and mobile apps. The company serves advertiser base across various industries, including ecommerce and online service platforms, online travel agencies, financial services, online gaming, car services, and other advertising agencies. The company was founded in 2014 and is headquartered in Shijingshan, the People's Republic of China.

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Nexstar Media Group, Inc. Common Stock

Nexstar Media Group, Inc. operates as a diversified media company that produces and distributes local and national news, sports, and entertainment contents on the television and digital platforms in the United States. It owns, operates, programs, or provides sales and other services to power television and radio stations; and provides television programming services. The company offers video and display advertising platforms through its own and various third party websites, mobile and over-the-top applications, digital media solutions to media publishers and advertisers, and a consumer product reviews platform. In addition, it owns NewsNation, a national cable news network; and WGN-AM, a Chicago radio station, as well as owns and operates digital multicast networks. Further, its digital assets include local websites, mobile applications, connected television applications, free-ad supported television channels from The CW and The Hill, BestReviews, and advertising solutions. Additionally, the company engages in the digital business; and management of real estate assets, including leasing of owned office and production facilities. Its stations are affiliates of ABC, NBC, FOX, CBS, The CW, MyNetworkTV, and other broadcast television networks. The company was formerly known as Nexstar Broadcasting Group, Inc. and changed its name to Nexstar Media Group, Inc. in January 2017. Nexstar Media Group, Inc. was founded in 1996 and is headquartered in Irving, Texas.

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