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ATLC vs NCPL

Atlanticus Holdings Corporation and Netcapital Inc. Common Stock

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Atlanticus Holdings Corporation

Atlanticus Holdings Corporation, a financial technology company, provides products and services to lenders in the United States. It operates in two segments, Credit as a Service (CaaS) and Auto Finance. The CaaS segment offers private label credit products associated with the healthcare space under the Curae brand, as well as consumer electronics, furniture, elective medical procedures, and home-improvement under the Fortiva brand and its retail partners' brands; and general-purpose credit cards under the Aspire, Imagine, and Fortiva brand names. Its private label and general-purpose credit cards originated from its bank partners through various channels, including retail and healthcare point-of-sale locations, direct mail solicitation, and digital marketing and partnerships with third parties. This segment also offers loan servicing, such as risk management and customer service outsourcing for third parties, as well as engages in other product testing and investments. The Auto Finance segment purchases and/or services loans secured by automobiles from or for a pre-qualified network of independent automotive dealers and automotive finance companies in the buy-here and pay-here used car business. This segment also provides floor plan financing and installment lending products. The company was founded in 1996 and is headquartered in Atlanta, Georgia.

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Netcapital Inc. Common Stock

Netcapital Inc. operates as a fintech company with a technology platform that allows private companies to raise capital online and provides private equity investment opportunities to investors in the United States. The company's Netcapital Advisors offers marketing and strategic advice and takes equity positions in select companies. It also provides various services, including an automated onboarding process, filing of required regulatory documents, compliance review, a custom-built offering page on its portal website, email marketing, third-party transfer agent and custodial services, and rolling closes, which provide access to liquidity before the final close date of offerings, as well as assistance with annual filings and direct access to the team for ongoing support. In addition, the company offers advisory services, which include incubation of technology start-ups, investor introductions, online marketing, website design and software development, message crafting including pitch decks, offering pages, and ad creation, strategic advice, and technology consulting services. Netcapital Inc. is based in Boston, Massachusetts.

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