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ATHR vs ZETA

Aether Holdings, Inc. Common Stock and Zeta Global Holdings Corp.

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Aether Holdings, Inc. Common Stock

Aether Holdings, Inc. develops and operates financial technology platform in the United States. The company operates SentimenTrader.com, a cloud-based software platform that provides proprietary research analytics, data, and tools. Its platform offers data and technology products that allow review of market sentiment analyses comprising DataEdge API, Indicators & Charts, and Backtest Engine; research reports consisting of SentimentEdge Report, Kaeppel's Corner, ModelEdge Report, and TradingEdge Weekly; and actionable strategy products, including Smart Stock Scanner and Index Trading Strategies. The company also operates a portfolio of newsletters comprising The Alpha Edge Digest, WhaleTales, Altcoin Investing Picks, The Russell Report, IPO Stream, Stockcastr, and 21Bitcoin.xyz; and events, including Alpha Edge Summit to deliver AI-driven and data-informed insights. In addition, it engages in financial technology tools; and research and development activities. The company serves retail and active traders, technical analysts, investors, financial professionals, educators, researchers, fintech companies, media outlets, and hobbyists. Aether Holdings, Inc. was founded in 2003 and is based in New York, New York.

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Zeta Global Holdings Corp.

Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally. The company's Zeta Marketing platform analyzes billions of structured and unstructured data signals to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry's opted-in data set for omnichannel marketing; and Consumer Data platform (CDP+) delivers real-time identifiers and signals which helps in consolidating multiple databases and internal and external data feeds and organize data based on needs and performance metrics. It also offers various types of product suites, such as agile intelligence suite, which synthesizes Zeta's data and data generated by its customers to uncover consumer insights that are translated into marketing programs. The company was incorporated in 2007 and is headquartered in New York, New York.

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