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ATHR vs DV

Aether Holdings, Inc. Common Stock and DoubleVerify Holdings, Inc.

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Aether Holdings, Inc. Common Stock

Aether Holdings, Inc. develops and operates financial technology platform in the United States. The company operates SentimenTrader.com, a cloud-based software platform that provides proprietary research analytics, data, and tools. Its platform offers data and technology products that allow review of market sentiment analyses comprising DataEdge API, Indicators & Charts, and Backtest Engine; research reports consisting of SentimentEdge Report, Kaeppel's Corner, ModelEdge Report, and TradingEdge Weekly; and actionable strategy products, including Smart Stock Scanner and Index Trading Strategies. The company also operates a portfolio of newsletters comprising The Alpha Edge Digest, WhaleTales, Altcoin Investing Picks, The Russell Report, IPO Stream, Stockcastr, and 21Bitcoin.xyz; and events, including Alpha Edge Summit to deliver AI-driven and data-informed insights. In addition, it engages in financial technology tools; and research and development activities. The company serves retail and active traders, technical analysts, investors, financial professionals, educators, researchers, fintech companies, media outlets, and hobbyists. Aether Holdings, Inc. was founded in 2003 and is based in New York, New York.

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DoubleVerify Holdings, Inc.

DoubleVerify Holdings, Inc. provides media effectiveness platforms in the United States and internationally. The company provides data analytics that enable advertisers to increase the effectiveness and quality and return on their digital advertising investments. It offers DV Authentic Ad, a metric of digital media quality, which evaluates the existence of fraud, brand safety and suitability, viewability and geography for each digital ad; DV Authentic Attention that provides actionable and comprehensive data to drive campaign performance; Scibids AI, an AI-powered digital campaign optimization solutions. and Custom Contextual solution, which allows advertisers to match their ads to relevant content to maximize user engagement and drive campaign performance. In addition, the company provides DV Publisher suite, a solution for digital publishers to manage revenue and increase inventory yield by improving video delivery, identifying lost or unfilled sales, and aggregate data across all inventory sources; and DV Pinnacle, a service and analytics platform user interface that allows its customers to adjust and deploy controls for their media plan and track campaign performance metrics across channels, formats, and devices. Further, it offers software platform that is integrated across digital advertising ecosystem, including programmatic platforms, social media channels, and digital publishers. The company serves brands, publishers, and other supply-side customers covering various industry verticals, including consumer packaged goods, financial services, telecommunications, technology, automotive, and healthcare. The company was founded in 2008 and is headquartered in New York, New York.

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