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ATHR vs BRZE

Aether Holdings, Inc. Common Stock and Braze, Inc. Class A Common Stock

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Aether Holdings, Inc. Common Stock

Aether Holdings, Inc. develops and operates financial technology platform in the United States. The company operates SentimenTrader.com, a cloud-based software platform that provides proprietary research analytics, data, and tools. Its platform offers data and technology products that allow review of market sentiment analyses comprising DataEdge API, Indicators & Charts, and Backtest Engine; research reports consisting of SentimentEdge Report, Kaeppel's Corner, ModelEdge Report, and TradingEdge Weekly; and actionable strategy products, including Smart Stock Scanner and Index Trading Strategies. The company also operates a portfolio of newsletters comprising The Alpha Edge Digest, WhaleTales, Altcoin Investing Picks, The Russell Report, IPO Stream, Stockcastr, and 21Bitcoin.xyz; and events, including Alpha Edge Summit to deliver AI-driven and data-informed insights. In addition, it engages in financial technology tools; and research and development activities. The company serves retail and active traders, technical analysts, investors, financial professionals, educators, researchers, fintech companies, media outlets, and hobbyists. Aether Holdings, Inc. was founded in 2003 and is based in New York, New York.

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Braze, Inc. Class A Common Stock

Braze, Inc. operates a customer engagement platform that provides interactions between consumers and brands worldwide. It offers Braze software development kits that automatically manage data ingestion and deliver mobile and web notifications, in-application/in-browser interstitial messages, and content cards; REST API to import or export data or to trigger workflows between Braze and brands' existing technology stacks; Partner Data Integrations, that allow brands to sync user cohorts from partners; Data Transformation, in which brands can programmatically sync and transform user data; and Braze Cloud Data Ingestion that enables brands to harness their customer data. It also offers classification products, including segmentation that define reusable segments of consumers based upon attributes, events, or predictive propensity scores; segment insights, which allows customers to analyze how segments are performing relative to each other across a set of pre-selected key performance indicators; and predictive suite that allows customers to identify groups of consumers that are of critical business value. It provides Canvas, an orchestration tool that allows customers to create journeys, mapping out multi-steps, and cross-channel messaging experiences; campaigns, which allows customers to send one set of single-channel or multi-channel messages to be delivered to customers in a particular user segment; event and API triggering; marketing pressure management; and reporting and analytics. It offers personalization products, such as liquid templating platform, connected content platform, content blocks, intelligent timing and channel, personalized variant, and AI item recommendations, and catalogs; and action products, as well as develops and operates an AI-based omnichannel marketing platform. The company was formerly known as Appboy, Inc. and changed its name to Braze, Inc. in November 2017. Braze, Inc. was incorporated in 2011 and is headquartered in New York, New York.

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