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APPS vs BABA

Digital Turbine, Inc. and Alibaba Group Holding Limited American Depositary Shares, each represents eight Ordinary Shares

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Digital Turbine, Inc.

Digital Turbine, Inc., through its subsidiaries, operates a mobile growth platform for advertisers, publishers, carriers, and device original equipment manufacturers (OEMs). It operates through two segments, On Device Solutions and App Growth Platform. The company's application media platform delivers mobile applications apps to various publishers, carriers, OEMs, and devices; and content media platform offers news, weather, sports, and other content, as well as programmatic advertising partner and media content delivery services, and sponsored and editorial content media. It also provides direct campaign management products, such as the DT DSP and DT Offer Wall; ad monetization solutions that allow mobile app publishers and developers to monetize their monthly active users via display, native, and video advertising; brands and agencies, which run mobile brand-awareness campaigns on the direct mobile app inventory; and app developers and other performance-focused advertisers that execute mobile user acquisition campaigns for their apps and products. Its products and solutions are used in the mobile application ecosystem, enabling brand discovery and advertising, user acquisition and engagement, and operational efficiency for advertisers. The company operates in the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific, China, Mexico, Central America, and South America. Digital Turbine, Inc. is headquartered in Austin, Texas.

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Alibaba Group Holding Limited American Depositary Shares, each represents eight Ordinary Shares

Alibaba Group Holding Limited, through its subsidiaries, provides technology infrastructure and marketing reach to help merchants, brands, retailers, and other businesses to engage with their users and customers in the People's Republic of China and internationally. It operates digital retail platforms under the Taobao and Tmall names; wholesale marketplaces through 1688.com and Alibaba.com; global e-commerce platform under the AliExpress name; e-commerce platforms under the Lazada, Trendyol, and Daraz names; and consumer-to-consumer community and marketplace under the Tmall Global, Tmall Supermarket, and Xianyu names. The company also operates Cainiao, an e-commerce logistics solution; Ele.me, an on-demand delivery and local services platform; and Amap, a provider of mobile digital map, navigation, and real-time traffic information; Youku, an online video platform; and Damai Entertainment that provides content production, promotion and distribution, performance and event ticketing management, IP-related licensing and operations, cinema ticketing management, and internet data services for the entertainment industry. In addition, it provides elastic computing, storage, network, security, database, big data, cloud native, and Alibaba cloud model studio services; and hardware, software license and installation, and application development and maintenance services, as well as sells membership packages and subscriptions. Further, the company offers Freshippo, a retail platform for groceries and goods; Alibaba Health for medical and healthcare solutions; mobile games under the Lingxi Games name; UC Browser, an information service platform; Quark, an information services platform for young users; Fliggy, an online travel platform; and DingTalk, a collaboration workplace and enterprise management platform. Alibaba Group Holding Limited was incorporated in 1999 and is based in Causeway Bay, Hong Kong.

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