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API vs ZETA

Agora, Inc. American Depositary Shares and Zeta Global Holdings Corp.

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Agora, Inc. American Depositary Shares

Agora, Inc., through its subsidiaries, engages in the operation of a real-time engagement platform-as-a-service in the United States, the People's Republic of China, and internationally. Its cloud platform enables real-time engagement for concurrent end users which offers developers products, such as video calling, voice calling, interactive live streaming, broadcast streaming, chat, signaling, interactive whiteboard, conversational AI engine and conversational AI toolkit for IoT devices, and others. The company also provides extensions, including analytics, recording, AI noise suppression, 3D spatial audio technology, real-time transcription, and extensions marketplace for solutions and services. In addition, it offers application platforms comprising flexible classroom, a low-code application platform as a service for education providers; and app builder, a no-code application platform. The company operates through Agora and Shengwang brands. Agora, Inc. was incorporated in 2013 and is headquartered in Santa Clara, California.

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Zeta Global Holdings Corp.

Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally. The company's Zeta Marketing platform analyzes billions of structured and unstructured data signals to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry's opted-in data set for omnichannel marketing; and Consumer Data platform (CDP+) delivers real-time identifiers and signals which helps in consolidating multiple databases and internal and external data feeds and organize data based on needs and performance metrics. It also offers various types of product suites, such as agile intelligence suite, which synthesizes Zeta's data and data generated by its customers to uncover consumer insights that are translated into marketing programs. The company was incorporated in 2007 and is headquartered in New York, New York.

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