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Daily valuation snapshot
Vera Bradley, Inc.: source evidence dated 2026-10-09.
- Daily close (USD)
- $5.14
- Market capitalization (USD)
- $147,459,732.96
- Price / earnings (TTM)
- Not reported
- Price / book
- 1.11
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Company overview
Vera Bradley, Inc., together with its subsidiaries, designs and manufactures women's handbags, luggage and travel items, fashion and home accessories, and gifts in the United States. It operates in three segments: Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida. The company offers bag products, such as backpacks, totes, crossbodies, lunch bags, satchels, clutches, and baby bags; accessories, including ID holders, lanyards, wallets, wristlets, eyewear, scarves, various technology accessories, and hair accessories, as well as bracelets, rings, necklaces, tees, and hoodies under the Pura Vida brand. It also provides travel products comprising rolling luggage, cosmetics, travel and packing accessories, and travel bags, which include duffel and weekend bags; home products, such as textiles, throw blankets, beach towels, bedding, mugs, and tumblers; sleepwear, footwear, outerwear, socks, and tops under the Vera Bradley brand; and stationery, licensing, freight, merchandising, and gift card breakage services. The company sells its Vera Bradley branded products through its full-line and outlet stores in the United States; e-commerce sites, such as verabradley.com, outlet.verabradley.com, and international.verabradley.com; and its annual outlet sale in Fort Wayne, Indiana, as well as through specialty retail locations, department stores, national accounts, third party e-commerce sites, third-party inventory liquidators, and through licensing agreements. It sells its Pura Vida branded products through wholesale retailers and department stores; and its Pura Vida website, www.puravidabracelets.com. Vera Bradley, Inc. was founded in 1982 and is headquartered in Roanoke, Indiana.
Daily valuation snapshot
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These values come from the daily market snapshot dated 2026-10-09. TTM means trailing twelve months. Use the market date when comparing VRA with another company.
| Daily close (USD) | $5.14 |
| Market capitalization (USD) | $147,459,732.96 |
| Price / earnings (TTM) | Not reported |
| Price / book | 1.11 |
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Read VRA's valuation metrics
Company size
Vera Bradley, Inc.'s recorded market capitalization is $147,459,732.96. It measures the market value of the company's equity, rather than its revenue or cash balance.
Price relative to earnings
P/E compares share price with trailing annual earnings per share. For a company with losses, inspect the earnings figures directly rather than treating a negative multiple as a cheap valuation.
Price relative to book equity
VRA's recorded price-to-book ratio is 1.11. That compares its market equity value with recorded book equity. Examine its business and balance sheet to understand why those values differ.
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