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About Build-A-Bear Workshop, Inc. (BBW)

Build-A-Bear Workshop, Inc. operates as a multi-channel retailer of plush animals and related products in the United States, Canada, the United Kingdom, Ireland, and internationally. It operates through three segments: Direct-to-Consumer, Commercial, and International Franchising. The company's merchandise comprises various styles of plush products to be stuffed, pre-stuffed plush products, and sounds and scents that can be added to the stuffed animals, as well as range of clothing, shoes and accessories, and other toy and novelty items, including family sleepwear. It operates its stores under the Build-A-Bear Workshop brand name; and sells its products through its e-commerce sites and third-party marketplace sites. Build-A-Bear Workshop, Inc. was founded in 1997 and is headquartered in Saint Louis, Missouri.

Ticker
BBW
Exchange
XNYS
Sector
Consumer Cyclical
Industry
Specialty Retail

Company profile updated October 13, 2026.

Stored market snapshot

As of October 12, 2026. Daily closing data may differ from the live quote shown in the dashboard.

Stored daily close (USD)
$25.58
Company market capitalization (USD)
$315,128,589.3
Price / earnings (TTM)
6.11×

Research BBW

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